Hertz Investment Group, a real estate investment firm known for its acquisition and management of Class A office space, has entered the multifamily sector. The firm’s first value-add project includes three multifamily communities in Austin, Texas—the 132-unit Ascent at Quail Creek, the 130-unit Ascent at Walnut Creek, and the 160-unit Ascent at North Burnet.

Ascent at North Burnet in Austin, Texas, includes 160 units.
Courtesy Hertz Investment Group Ascent at North Burnet in Austin, Texas, includes 160 units.

“The multifamily market will continue to expand across the country. Given our already existing footprint throughout the nation, this is a logical evolution for us,” said chairman, CEO, and president Zev Hertz. “Austin is one of the fastest-growing technology hubs in the nation, and over 100 new residents move there each day. Expanding our portfolio to include multifamily housing in this sought-after city was a unique opportunity that enables us to contribute to this exciting urban growth trend.”

The three multifamily communities are comprised of 52 studio, 254 one-bedroom, and 116 two-bedroom apartments. Renovation plans include upgrades such as quartz countertops as well as new flooring and plumbing in interiors; new roofing and revitalized courtyard areas with barbecue grills and new fencing; and the addition of a dog park and a playground. The firm just completed the exterior renovations and will continue to stage and schedule the interior upgrades as tenants relocate.

For Hertz, location plays a major role in the acquisition and rehab of these three communities. They are all within 1.5 miles from The Domain, an office, retail, and residential center in the high-tech corridor of Northwest Austin.

According to the firm, which has a portfolio of office investment properties comprising more than 21 million square feet in 25 cities throughout the U.S., it plans to seek out additional multifamily opportunities across the nation.