Marketing

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From Click to Lease: How Self-Service Tools Are Transforming the Apartment Search

Interactive maps, price transparency, and virtual tours are reshaping the leasing... More

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‘The Brand of a New Property Must Tell a Story’

Here's how multifamily professionals take on the challenge of branding new... More

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3 Digital Strategies Multifamily Marketers Can Implement for Better ROI

Fogelman’s David Caffey shares how to optimize property websites, enhance local... More

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PEEK Properties Launches Good Neighbor Program

Leasing incentives at The Highland in Orange, New Jersey, will be offered to... More

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How to Market a New Community in High-Supply Areas

Multifamily experts share keys to effective preleasing and lease-up in competitive... More

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Getting Creative Is a Must for Marketers in 2024

Find strategies for maximizing ROI in a challenging environment. More

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The Art and Science of Capturing the Attention of Today’s Renters

Take a look at how RangeWater and The Scion Group are deploying innovative... More

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Ad Automation Keeps Apartment Communities Ahead of Their Marketing Spend

According to Andrew Cederlind, ad automation for multifamily marketers is trending... More

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4 Keys to Business Success at 75 Years and Beyond

Glick CEO David Barrett shares insights on the company’s people-first approach. More

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Time to Check Out TikTok Advertising for Multifamily

It’s not all about ‘going viral’ when using this emergent social media channel. More

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