In October’s ORA Power Ranking, we spotlight the 26th to 50th most populous metropolitan statistical areas (MSAs) in the nation and recognize the top 10 properties in each based on their online reputation assessment (ORA) score. We also highlight the average ORA score of each MSA.
The populations in these MSAs range from 1,155,604 (Buffalo–Cheektowaga, NY MSA) to 2,473,275 (Austin–Round Rock–San Marcos, TX MSA) based on October Wikipedia data.
In this group, the Raleigh-Cary, NC MSA has the best online reputation among apartment residents with an average ORA score of 67.77. With a 98 ORA, the top property in the MSA is MAA Vale, managed by MAA, in Raleigh.
To view the top-ranked ORA properties in the 26th to 50th largest MSAs, please scroll to the map below. Please note for properties with the same ORA score, the property with a higher number of reviews ranks higher.
Nashville-Davidson-Murfreesboro-Franklin, TN is the second most reputable MSA among apartment residents, with a 65.34 ORA. Vintage at Burkitt Station, managed by Management & Marketing Concepts, in Cane Ridge is the top property in this MSA with a 98 ORA. It ranked at the top in the 2023 rankings as well.
Jacksonville, FL ranks third with a 65.06 ORA. The No. 1 property in this MSA is The Residences at Enso, managed by Pegasus Residential, with a 98 ORA score.
Some noteworthy statistics of this year’s top 26 to 50 MSA ranking include:
- Overall, six of the top 26 to 50 MSAs performed above the national average ORA of 62.02; and
- The table represents the percentage of a company’s portfolio (minimum of five properties managed) featured in this ranking.
The MSA ORA Power Ranking series was first introduced in 2017. To see the top 25 MSA list published in September, please visit https://www.multifamilyexecutive.com/property-management/2024s-top-25-msas-and-the-top-10-properties-in-each-by-ora_o.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 144,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
