The 2020 NMHC Top 50 Managers list ranks the largest multifamily managers in the country by the number of units in their management portfolios in 2019. Greystar Real Estate Partners retains its first place position with 492,967 units under management, up from 451,180 in 2018. Lincoln Property Management holds second with 203,342 units in 2019, followed by Pinnacle at No. 3 with 169,002 units under management.

Jason Berkowitz, founder and president, RPM
Olympia Sobande Jason Berkowitz, founder and president, RPM

Austin, Texas-based Roscoe Property Management (RPM) enters the Top 50 Managers list this year at No. 42, with 38,035 multifamily units under management in 2019—a significant jump from 22,604 units in 2018. Over the past year, RPM has successfully integrated the Dallas-based B/K Multifamily Services portfolio into its operations, adding 50 new communities across the U.S. Overall, RPM added 65 new communities to its portfolio in 2019.

MFE spoke to Jason Berkowitz, founder and president of RPM, about the company’s expansion, operation strategies, and response to the challenges of the COVID-19 pandemic.

MFE: How have RPM’s 2019 successes contributed to its place on the top managers list this year?

Berkowitz: We are honored to be included in the Top 50 Managers list for 2020. However, our goal has never been growth, [but to] build an evergreen company focused on continued improvement and best practices. We have grown as a result of this focus, [and] our sustained growth has enabled us to attract top talent and promote team members from within our organization.

Companies like B/K Multifamily have observed our success and wanted to be a part of this collaboration. B/K is actually the third family-owned management company that RPM has partnered with in the last two years. These clients have found that the sophistication required in a property management platform today is best left to an organization like RPM. Then, they are free to maximize their investment and acquisition strategy with the knowledge that our platform can absorb their growth and maximize their property performance. We can both do what we do best.

MFE: What are your goals for 2020, and how have you achieved them so far this year?

Berkowitz: We started the year by promoting several individuals to senior leadership positions in management and technology to leverage and scale our hands-on approach.

We have also added to our regional manager team with additional experienced individuals. We have a unique approach with regional managers having no more than five assets in their portfolio, in order to keep a very close and proactive supervisory team. We will also fill two new senior positions in the next 60 days. I think it is vital to have both internal talent and external talent to remain fresh and innovative.

We have already accomplished several of our other 2020 strategic initiatives in business intelligence, training—our training program was recently named one of the top 125 in the nation in all industry types—and digital marketing. We are currently working on several more partnership opportunities as well.

MFE: How has RPM reacted and responded to the COVID-19 crisis?

Berkowitz: Our executive team started planning for remote and reduced operations five weeks before any stay-in-place orders were issued in our markets. We developed a plan for on-site teams to “job share” and work in shifts to minimize risk to other team members and residents, and began communicating with our residents daily regarding modified operations and maintenance at the apartment communities. We initiated proactive client communications simultaneously, informing them of the steps we were taking to help keep our teams safe, maximize resident services and rental collections, and minimize operating costs. Our regional vice presidents and regional managers have maintained daily communication with ownership, evaluating all alternatives to minimize disruption to the property operating plan.

MFE: What do you anticipate the near future will hold for the company? How do you anticipate rising to the challenges ahead, related to COVID-19 or otherwise?

Berkowitz: RPM will continue to rapidly expand, not only in number of units but into new markets across the country. We are in an environment where the expectations from our clients, residents, and employees have never been higher. We will continue to lean on advancements in technology to continue to achieve the best results possible. We will never lose sight of the value of the RPM team, and for that reason we will continue to invest in them and grow them as we grow as a company.

RANK + COMPANY HEADQUARTERS CORPORATE OFFICER UNITS MANAGED 2020/2019 RANK 2019
1. Greystar Real Estate Partners Charleston, SC Robert A. Faith 492,967/451,180 1
2. Lincoln Property Company Dallas, TX Tim Byrne 203,342/191,669 2
3. Pinnacle Dallas, TX Rick L. Graf 169,002/172,877 3
4. Alliance Residential Phoenix, AZ Bruce Ward and V. Jay Hiemenz 138,650/120,368 4
5. FPI Management, Inc. Folsom, CA Dennis Treadaway 122,479/107,996 5
6. WinnCompanies Boston, MA Gilbert Winn 105,214/101,887 6
7. MAA Germantown, TN H. Eric Bolton, Jr. 100,031/100,864 7
8. Apartment Management Consultants, LLC Cottonwood Heights, UT Brenda Barrett 92,978/87,417 9
9. BH Management, LLC Des Moines, IA Harry Bookey 92,747/94,062 8
10. Equity Residential Chicago, IL Mark J. Parrell 80,624/79,260 10
11. AvalonBay Communities, Inc. Arlington, VA Timothy J. Naughton 78,367/76,652 11
12. Morgan Properties King of Prussia, PA Mitchell L. Morgan 76,831/50,664 28
13. Bozzuto Greenbelt, MD Toby Bozzuto 75,095/71,214 12
14. Asset Living Houston, TX Ryan McGrath 71,679/64,284 16
15. Avenue5 Residential, LLC Seattle, WA Walt Smith 67,858/55,289 20
16. Edward Rose Building Enterprise Bloomfield Hills, MI Warren Rose 65,600/64,662 15
17. Related Companies New York, NY Jeff Blau 64,238/69,300 13
18. The Irvine Company Newport Beach, CA Jim Krohn 62,254/60,592 17
19. Hunt/Envolve Communities (formerly LEDIC Realty Associates) El Paso, TX Chris Hunt 61,673/65,033 14
20. Essex Property Trust, Inc. San Mateo, CA Michael J. Schall 60,040/60,200 18
21. Cortland Atlanta, GA Steven DeFrancis 58,973/50,951 26
22. Starwood Capital Group Miami, FL Barry S. Sternlicht 58,179/59,076 19
23. Bell Partners Greensboro, NC Steven D. Bell 57,466/46,807 31
24. Monarch Investment & Management Group Franktown, CO Bob Nicolls 56,633/49,788 29
25. Weidner Apartment Homes Kirkland, WA Jack O'Connor 56,262/52,624 24
26. Camden Property Trust Houston, TX Richard J. Campo 56,107/55,160 21
27. The Michaels Organization Camden, NJ John J. O'Donnell, CEO 54,387/53,434 23
28. First Communities Atlanta, GA Mitch Harrison 53,433/52,441 25
29. UDR, Inc. Highlands Ranch, CO Tom Toomey 51,294/48,860 30
30. ZRS Management, LLC Orlando, FL Steve Buck 50,402/46,125 32
31. ConAm Management Corporation San Diego, CA Rob Singh 50,246/52,261 22
32. Balfour Beatty Communities Malvern, PA Christopher Williams 49,106/50,920 27
33. RAM Partners LLC Atlanta, GA Bill Leseman 48,199/43,196 34
34. American Campus Communities Austin, TX Bill Bayless 43,028/43,212 33
35. RangeWater Real Estate Atlanta, GA Steven Shores, CEO & President 42,566/27,390 new
36. Fairfield Residential LLC San Diego, CA Gregory R. Pinkalla 42,300/38,311 38
37. Village Green Southfield, MI Diane Batayeh 41,500/40,000 36
38. Westdale Real Estate Investment & Management Dallas, TX Joseph G. Beard 40,167/40,294 35
39. Bridge Investment Group Salt Lake City, UT Danuel Stanger 39,280/33,483 43
40. Drucker + Falk Newport News, VA David Falk, Wendy Drucker, Kellie Falk 39,165/29,934 new
41. GoldOller Real Estate Investments Philadelphia, PA Richard Oller 38,405/39,110 37
42. Roscoe Property Management Austin, TX Jason Berkowitz 38,035/22,604 new
43. FPA Multifamily San Francisco, CA Gregory A. Fowler 37,505/28,750 new
44. Dominium Plymouth, MN Paul Sween 35,327/32,911 42
45. Pegasus Residential Alpharetta, GA Lindy D. Ware 33,752/32,555 45
46. The John Stewart Company San Francisco, CA Jack D. Gardner 33,522/31,910 46
47. United Apartment Group San Antonio, TX Carrie Girgus and Tim Settles 33,023/34,866 41
48. Aimco (Apartment Investment Management Company) Denver, CO Terry Considine 32,839/36,549 39
49. Carroll Organization Atlanta, GA M. Patrick Carroll 32,541/33,115 44
50. Beztak Companies Farmington Hills, MI Samuel M. Beznos 32,313/28,050 new