To raise the visibility of women in all facets of the multifamily industry, Multifamily Executive is highlighting 10 leaders who are making a difference in housing policy, property management, development, finance, social impact, and proptech.

While we share their stories and how they are advancing the industry, they also share valuable advice for their peers as well as those coming up in the industry.

New to her role this year is Sharon Wilson Géno, president of the National Multifamily Housing Council. Her advice: “Don’t try to adapt to those things that are not you. Stay true to yourself.”

Department of Housing and Urban Development Secretary Marcia L. Fudge shares the message she would give to herself if she was just starting her career: “Opportunities do present themselves,” she says. “You just have to be available and ready to accept them.”

For Kelli Carhart, executive managing director and leader of CBRE Multifamily Capital Markets, she recognizes the value in recruiting women leaders. “I came over to CBRE because there was a woman who identified and actively recruited me,” she says. “I need to actively recruit women who would be great in positions. I am making a more concerted effort to bring talented women into the organization.”

Elizabeth Francisco, chief experience officer at Inhabit, adds that self-promotion is important. “Make sure you’re celebrating your accomplishments. I think we’ve got to do a better job of understanding and promoting our accomplishments,” she says.

And Lisa Newton, senior vice president of operations at Hines, says she wants to see people—women and men—do the best they can in their current jobs. “Don’t look at your next step until you master where you are today, then the opportunities will be endless.”