Human resource technologies are playing an increasingly critical role in talent management. From streamlining recruitment processes to providing immersive, data-driven training, these tools are reshaping the way multifamily companies attract and retain top talent.
For industry leaders, adopting a strategic, cautious approach to integrating new technologies will be key to maintaining a competitive edge and creating long-term success. Here’s a look at the key HR technologies that are reshaping multifamily workforce management.
AI-Driven Recruitment Leads to Smarter Hiring and Better Outcomes
Artificial intelligence (AI) is transforming talent acquisition by enhancing recruiting efficiencies and decreasing the number of touches needed to gather a candidate’s basic qualification information. HR teams can use AI to screen resumes, match and rank candidates, and even conduct preliminary assessments through prerecorded video responses. Being armed with more information on the front end allows hiring managers to focus on more meaningful conversations with candidates throughout the interview process.
Another indispensable HR tool is an Applicant Tracking System (ATS), which seamlessly integrates with email platforms to schedule interviews and correspond with candidates. At Fogelman, we’ve integrated our ATS with our preemployment vendors and Human Capital Management systems to streamline the entire employee life cycle, from prehire to retirement, in a centralized place.
Mobile-Optimized and Social Integration Improves the Candidate Experience
The impact of technology on candidates is also significant. Nearly 70% of job seekers use their mobile devices to apply for roles, making it easier for them to access during their day. Recruiters have also noticed that candidates prefer to use their social or online profiles to “Quick Apply” to roles, which allows them to apply to several jobs in one sitting. LinkedIn’s #OpenToWork banner is another great feature, allowing candidates to let recruiters and their network know they’re open to new job opportunities. Looking ahead, multifamily companies with a strong focus on mobile and social integration are better suited to meet candidates where they are, providing a smoother and faster hiring journey.
Immersive Training Tools Drive Retention with Hands-On Learning for On-Site Teams
While recruitment is crucial, employee retention also remains a top priority, especially in an industry where turnover rates are traditionally high. Immersive training technologies, such as virtual reality (VR) simulators, offer multifamily companies an innovative solution to help employees hone their skills, prepare for real-life challenges, and foster long-term growth within the company. For example, we are piloting a VR program where our maintenance teams can troubleshoot complex systems like HVAC or electrical issues in a controlled, safe environment. With on-site technicians having the highest annual turnover rate at 39.2%, I’m hopeful that these new technology-driven training tools will be a welcomed change for the industry.
Embracing Technology While Keeping the ‘Human’ in Human Resources
As predictive and generative AI continue to shape industries worldwide, multifamily is no exception. In 2025, we will see more multifamily companies embrace AI in day-to-day operations, including in HR.
Predictive AI uses data analysis to help companies anticipate hiring needs, streamline candidate assessments, and identify patterns that can improve workforce management. For instance, predictive algorithms can assist in understanding when turnover may spike, allowing HR teams to be proactive in their recruitment efforts. Generative AI tools like ChatGPT, on the other hand, are now being used to automate tasks like drafting job descriptions or generating candidate reports.
While AI offers enhanced efficiencies in hiring and retention strategies, it’s crucial to have human oversight. The human touch serves as a quality control measure that ensures a non-human isn’t missing critical information or even exacerbating any biases that exist within the data.
As we move into 2025, it’s clear that technology will continue to play an increasingly central role in multifamily HR. From AI-powered recruitment tools to immersive training platforms, these innovations have the potential to revolutionize how companies attract, develop and retain their workforce. However, a cautious, balanced approach to adoption will be essential to ensure that technology serves as a complement to, not a replacement for, the human expertise that is so vital in shaping a successful team.
