Welcome to the 2016 Concept Community, a deep-dive into the technology wants and needs of today’s, and tomorrow's, renters.
The theme of this year’s journey is “Future Proofing,” and the project will proceed in three phases—research, expertise, and vision.
First, we surveyed more than 73,000 renters nationwide to ascertain what today's renters want and need from their communities, with the help of our market research partner, J Turner Research.
Then, those data were filtered through our owner–partner Waterton, one of the nation’s most progressive and tech-savvy multifamily and hospitality firms.
And finally, the vision—the renderings of the next-generation community—are being crafted by Humphreys & Partners Architects and will be revealed during the Multifamily Executive Conference (MFEC), Sept. 19–21, at the Bellagio in Las Vegas.
Along the way, we’ll feature an all-star lineup of tech luminaries weighing in on some of the most pressing issues at the vanguard of our industry, including:
- The latest common-area tech amenities;
- Short-term rental trends;
- Smart-home technology;
- Energy management; and
- Innovative digital marketing techniques, among many others.
The project will also span several platforms, from online to in-person.
First, a dedicated website and bi-monthly e-newsletters will keep you abreast of the project’s data, scope, and progress, featuring our award-winning articles and commentary.
Second, we’ll produce a special print edition of Multifamily Executive in September that includes an analysis of the survey results and feature stories on cutting-edge customer service and design trends.
Lastly, the stakeholders will present what we’ve learned along the way via a keynote presentation at the MFEC.
So settle in, kick back, and enjoy a technology exploration with Multifamily Executive. You won’t want to miss a second of it.