Grace Hill, a provider of technology-enabled performance solutions for the real estate industry, has acquired HelloData, a leader in artificial intelligence (AI)-driven market analysis solutions for the multifamily industry.
The addition of HelloData will enable Grace Hill to expand and enhance its analysis tools that it offers to its customers, providing greater data into market trends.
“We are committed to providing technology that enhances team performance and achieves superior results for individuals, properties, and companies,” said Grace Hill CEO Kendall Pretzer. “Adding the HelloData solution into our portfolio allows our customers to tackle their most significant challenges with intelligent, data-informed tools. This acquisition enables us to utilize the strengths of both companies, and we believe that together we will be more precise and nimble to the changing demands of multifamily.”
HelloData AI draws on publicly sourced data from over 35 million units across 5 million properties nationwide to automate multifamily market analyses and provide insights on rents, concessions, and amenities.
“HelloData’s success comes from our strong focus on customers, reflecting a philosophy that aligns perfectly with Grace Hill’s mission and values,” said Marc Rutzen, co-founder of HelloData and now executive vice president at Grace Hill. “Together, we are dedicated to enhancing operational efficiency industrywide. By merging our comprehensive market insights and asset performance tracking with Grace Hill’s performance solutions, we’ll give multifamily teams the clarity to move faster, operate smarter, and deliver an even better experience to the residents they serve.”
Software Equity Group served as the exclusive adviser to HelloData on the transaction.
