Latch, soon to be DOOR, has agreed to acquire HelloTech, a service platform that delivers on-demand, last-mile installation, setup, and connected device support. The HelloTech platform, merged with the technology Latch acquired in its 2023 acquisition of Honest Day's Work (HDW), will serve as the base for DOOR Services.

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DOOR Services will bring full-service amenities to multifamily buildings by enabling residents to efficiently share and book service providers, such as dog walkers, house cleaners, and tech support.

“We’re excited to join forces with HelloTech to accelerate our vision for DOOR Services,” says Jamie Siminoff, chief doorman at DOOR. “The HelloTech team’s expertise includes servicing residents across the country and also supporting multifamily properties, with over 100,000 residences serviced in the last 12 months. As we go forward, HelloTech and HDW’s platforms and know-how will enable us to expand our offerings beyond tech support services to the many services residents are in need of every day.”

Known for delivering seamless technology installations and support directly to consumers' homes, HelloTech’s expertise spans a wide range of electronics, including smart home devices, security systems, Wi-Fi networks, and entertainment setups. Its customer-centric approach aligns with DOOR’s mission to simplify access to high-quality service providers for residents and streamline operations for property owners and managers.

“We’re thrilled to support DOOR’s mission to enhance the residential living experience and believe the HelloTech platform will be an important foundation for DOOR Services,” says Greg Steiner, CEO of HelloTech. “By integrating HelloTech's installation expertise and service capabilities, DOOR will provide end-to-end solutions that enable residents across the country to easily book service providers for their home electronics and beyond.”

In conjunction with the acquisition, Micah Stone, currently Latch’s chief growth officer, will be promoted to president of DOOR Services, which comprises DOOR Property Management, the JAMES app, future DOOR Services (dog walkers, housekeepers, etc.), and, when complete, HelloTech. Expected to close in the third quarter, HelloTech will continue to operate as a subsidiary of Latch.