As the country reopens, the days of operational triage caused by lockdowns are phasing out and new challenges are phasing in. Several reoccurring questions have surfaced in the past two months, which interestingly enough, are similar to the issues that we were trying to solve before the pandemic.
The preexisting conditions were merely exasperated by the crisis and sent us scrambling to find enterprise solutions at a rapid pace. Thus, it appears that this moment of transition is an appropriate one to pause and reflect on which lessons and best practices we should absorb and sustain into a long-term operations strategy and what else is necessary to solve for the open deficiencies. These were a few of the common issues raised:
We need more efficient leasing practices; how do we use technology to eliminate tedious and repetitive activities and focus on experiential leasing and management instead? Our residents are experiencing financial hardships; how can we assist them to minimize delinquency? We need a method to provide transparent and proactive communication that reaches all our residents.Deliveries have increased by 40%, and it feels like Black Friday every day. Not surprisingly, the companies providing solutions to these operational issues have been growing at an exponential rate since April. Operators have discovered or are more broadly utilizing the capabilities provided by these companies and will likely be amenable to seeking out technology solutions moving forward.
So, what’s next? Let’s explore what works and where PropTech has opportunities to improve.
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