Fintech provider Marlette Holdings has expanded its Best Egg suite of financial products with the acquisition of flexible rent platform Till. Till will be rebranded as Best Egg and incorporated into the Best Egg online credit and financial wellness platform.

According to Marlette Holdings, this acquisition will provide customers with a payment flexibility tool to further increase financial confidence. Till’s flexible rent platform lets renters personalize customize their housing payments, breaking up the larger monthly payment into smaller amounts to be paid throughout the period to better align with cash flow.

“Inflation in the U.S. is at a 40-year high, causing many Americans to make difficult decisions regarding their finances,” said Jeffrey Meiler, founder and CEO of Marlette Holdings. “The acquisition of Till is coming at the right time—it is absolutely the right product to offer customers greater payment flexibility and ultimately make the significant expense of rent more manageable.”

With an estimated 48 million residential rental units in the U.S., Meiler noted that rent is often the largest monthly expense for a household.

“Being able to offer our customers this unique, personalized, and flexible approach toward their rental payments is just the start,” he said. “The team at Till has deep experience in the rental real estate market, and we look forward to this new leadership team developing more innovative product offerings for the Best Egg portfolio.”

According to Till co-founder and CEO David Sullivan, the company was created in 2018 after seeing a gap in the marketplace for this flexible rental payment support.

“Flexible rent empowers renters to take control of one of their largest, recurring expenses and avoid costly late fees while empowering them with a personalized experience,” Sullivan said. “We are thrilled to leverage Best Egg’s scale, best-in-class technology, and funding capabilities to make flexible rent ubiquitous in the industry. Alongside Best Egg and our amazing partners, we will help millions of renters pay rent successfully every month.”