Fraud prevention software platform 100 has launched 100x, an initiative to bring together identity and fintech thought leaders with multifamily owners and operators to educate on the current fraud crisis in the industry.
Within 90 days of the firm’s launch, it signed over 100,000 units from a wide range of owners and operators in the industry. In addition, proptech venture capital firm Camber Creek has joined as a strategic investor, bringing 100’s funding to $7.7 million.
Multifamily Executive caught up with 100 co-founder and CEO Caren Maio to discuss the firm’s latest initiatives.
100x brings together major players in multifamily and identity security. How will this collaboration drive change in the industry?
Fraud is evolving fast, and no single company or operator can tackle it alone. 100x unites the sharpest minds in multifamily, identity, and fintech to build a safer and more secure future—together. This means real-time knowledge sharing, education-driving best practices tailored for multifamily, and a shared commitment to staying ahead of fraud rather than reacting to it. By bringing these leaders together, we’re not just fighting fraud—we’re outpacing it.
What are the key benefits multifamily operators gain from participating in 100x?
Operators have direct access to identity and fintech experts, leaders on the front lines who have battle-tested fraud prevention strategies from other industries. We work together to tailor these best practices to multifamily, which results in safer and more secure properties. Operators have access to a deep network of other multifamily leaders, and these conversations ensure we are openly sharing insights, learnings, and education to be shared with one another and the industry at large.
Over 1 million units are already represented in 100x. What does this level of adoption say about the industry’s appetite for fraud prevention solutions?
It’s a clear signal that multifamily operators are done playing defense. The rapid adoption of 100x shows that fraud prevention has become a top priority, not an afterthought. Operators recognize that fraud costs them real money, operational efficiency, and resident safety. They’re ready to take proactive steps—and they see 100x as the best way to do it.
What are some of the biggest misconceptions property operators have about rental fraud today?
“Fraud is market or asset class specific.” In reality, fraud is everywhere—it’s just a question of whether it’s being detected. The most sophisticated fraudsters slip through traditional screening methods undetected until it’s too late.
“Standard screening tools are enough.” Legacy systems weren’t built for today’s digital fraud tactics. Fraudsters use a variety of tactics that are constantly evolving (e.g., synthetic identities, deepfake technology, stolen credentials) that many traditional systems can’t catch.
“Fraud only impacts leasing teams.” Fraudulent applicants don’t just disappear after move-in. They cause evictions, bad debt, and compliance issues, impacting entire businesses.
With Camber Creek’s investment bringing total funding to $7.7 million, how will this capital be used to expand 100’s capabilities?
We’re scaling fast, and this capital allows us to keep up with the demand we’re seeing from the market. We are accelerating our investments in people and technology to continue staying ahead of evolving threats. With this backing, we’re growing faster, reaching further, and maximizing our impact. 100 is growing quickly, and the 100x alliance is turning momentum into a movement.
What’s next for 100 and 100x?
We will welcome more top operators, identity leaders, and innovators to strengthen our shared efforts. We will expand and forge new partnerships with like-minded organizations that enable us to be better together. We will drive industrywide action with more research, more insights, and more collaboration to make fraud prevention the standard, not the exception. The industry is rallying, and the impact is growing. This is the next era of fraud prevention—100x safer, smarter, and stronger together.
