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Marketing

The Mechanics of Online Review Sites: Multifamily Review Volume Doubles From Q4 2019 to Q1 2020
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The Mechanics of Online Review Sites: Multifamily Review Volume Doubles From Q4 2019 to Q1 2020
By Joseph Batdorf

Google is the No. 1 review site for apartment reviews, according to J Turner’s... More

Tags: Property Management, J Turner Research, Online Reputation, Joseph Batdorf, Internet listing service
Is This the Way Out of COVID-19 Uncertainty?
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Is This the Way Out of COVID-19 Uncertainty?

It’s surprising how this company’s technology has transformed the multifamily... More

Tags: Property Management, Technology, Customer Service, Leasing and Concessions, How To
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Difficult Times Create Opportunity: 20 Expert Tips For Managing During The Pandemic
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Difficult Times Create Opportunity: 20 Expert Tips For Managing During The Pandemic

Twenty experts in all areas of housing share tips on how to survive during the... More

Tags: Meyers Research LLC, Business, Leadership, Gables Residential, RDL Architects
CoStar Group to Acquire RentPath for $588M
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CoStar Group to Acquire RentPath for $588M
By Mary Salmonsen

The acquisition deal is connected to RentPath’s recent Chapter 11 bankruptcy. More

Tags: Apartments, Internet listing service, RentPath, Housing Data, Apartment Trends
Five Smart Home Tech Hacks for Existing Apartment Buildings
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Five Smart Home Tech Hacks for Existing Apartment Buildings
By Joe Bousquin

Competing with new builds may not be as hard as you think. More

Tags: Technology, Wiring and Cable, Apartments, Amenities, Retention
Creative Marketing Campaign Unites Market-Rate and Affordable Renters at 2M Street
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Creative Marketing Campaign Unites Market-Rate and Affordable Renters at 2M Street
By Symone Strong

2019 MFE Awards, Marketing & Advertising, Grand: What 2M Means 2 Me More

Tags: WC Smith, MFE Awards, Washington-Arlington-Alexandria, DC-VA-MD-WV, Social Media, Advertising
Revamped Bozzuto Website Makes Apartment Hunting Easier
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Revamped Bozzuto Website Makes Apartment Hunting Easier
By Symone Strong

2019 MFE Awards, Marketing & Advertising, Merit: Bozzuto.com More

Tags: Design, Technology, Sales Leads, Website Design, MFE Awards
Ten Pieces to Multifamily's Digital Marketing Puzzle
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Ten Pieces to Multifamily's Digital Marketing Puzzle
By Scott Sowers

As the multifamily market becomes more competitive, here are 10 things to consider... More

Tags: Technology, Mobile Technology, Targeted Marketing, marketing strategies, Marketing
MRI Software Acquires Dynamic Lead Solutions
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MRI Software Acquires Dynamic Lead Solutions
By Mary Salmonsen

Purchase brings DLS’s lead tracking and engagement software into MRI’s real estate... More

Tags: Property Management, Technology, Sales Prospecting, Sales Leads, MRI Software
Maximizing Leads and Conversions: Getting the Right Blend
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Maximizing Leads and Conversions: Getting the Right Blend

Technology is changing how we market to prospects. More

Tags: Business, Technology, Leasing and Concessions, Marketing
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