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Marketing

Recalibrating Multifamily Marketing Math
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Recalibrating Multifamily Marketing Math

Just because a lead source can be assigned credit for a conversion doesn’t mean it... More

Tags: Technology, Revenue Management, Marketing
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2022 MFE Awards Deadline Approaching
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2022 MFE Awards Deadline Approaching
By Christine Serlin

The final submissions deadline for this year’s award entries is April 25. More

Tags: Design, High-Rise Projects, Multifamily Building, Mixed-Use Development, Mixed-Income Housing
5 Social Media Strategies for Marketing Multifamily Communities
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5 Social Media Strategies for Marketing Multifamily Communities
By Aly J. Yale

Experts share tips for bolstering brand awareness and increasing leads. More

Tags: Property Management, Silverback Development, Envida, Candie Guay, Leasing and Concessions
Call for Entries: 2022 MFE Awards
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Call for Entries: 2022 MFE Awards
By Christine Serlin

The early registration deadline for the industry’s top people, programs, and... More

Tags: Leadership, Awards, Multifamily Building, Competitions, Marketing
4 Ways to Fire Up Your 2022 Multifamily Marketing Efforts
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4 Ways to Fire Up Your 2022 Multifamily Marketing Efforts
By Melissa Brady

Fogelman Properties’ Melissa Brady provides marketing strategies for the new... More

Tags: Property Management, Fogelman Properties, Leasing and Concessions, Leasing Agents, Apartment Trends
Parametric Wood Domes Add Appeal to Community Clubhouses
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Parametric Wood Domes Add Appeal to Community Clubhouses
By Symone Strong

The physical amenity was created to be a unique immersive experience that would... More

Tags: Design, Designers, Interior Design, Private Label International, Amenities
Attracting Baby Boomer Renters
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Attracting Baby Boomer Renters
By Paul Bergeron

Reaching this demographic requires a multi-pronged approach. More

Tags: Amenities, Developers, Active Adult, Market-Rate Housing, Marketing
Zillow Consolidates Marketing Solutions for Multifamily Advertising
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Zillow Consolidates Marketing Solutions for Multifamily Advertising

The firm’s four-tiered Rent Connect packages feature Custom Rent Comp and Rental... More

Tags: Property Management, Zillow, Technology, Leasing and Concessions, Leasing Agents
Harnessing the Power of Social Media to Reach Gen Z
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Harnessing the Power of Social Media to Reach Gen Z
By Aly J. Yale

Robust social media efforts can be a significant marketing strategy for... More

Tags: Technology, Apartments, Amenities, Social Media, Apartment Trends
Technology Innovation Provides the Power to Maximize Multifamily Property Yield
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Technology Innovation Provides the Power to Maximize Multifamily Property Yield

Four ways technology will get you there. More

Tags: Property Management, Business, Technology, Leasing and Concessions, Payment Methods
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