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Marketing

Outdated Marketing Structures Are Costing You: Here’s How to Fix Them for 2025
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Outdated Marketing Structures Are Costing You: Here’s How to Fix Them for 2025
By Melissa Brady

Fogelman’s Melissa Brady breaks down why the old playbook no longer works. More

Tags: Customer Satisfaction, Technology, Fogelman Properties, Return on Investment, Leasing and Concessions
Five Years After the Pandemic, Multifamily’s Biggest Shifts Are Here to Stay
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Five Years After the Pandemic, Multifamily’s Biggest Shifts Are Here to Stay
By Christine Serlin

From technology advancements to evolving resident expectations, the industry... More

Tags: Design, James Love, RMK Management, Leasing and Concessions, Diana Pittro
Livsee Closes Oversubscribed Pre-Seed Funding Round
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Livsee Closes Oversubscribed Pre-Seed Funding Round
By Leah Draffen

The Michigan-based startup wants to revolutionize multifamily property technology... More

Tags: Technology, lead generation, Andrea M. Taylor, Livsee, Leasing Agents
From Click to Lease: How Self-Service Tools Are Transforming the Apartment Search
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From Click to Lease: How Self-Service Tools Are Transforming the Apartment Search
By Andrew Ruhland

Interactive maps, price transparency, and virtual tours are reshaping the leasing... More

Tags: virtual tour, Website Design, Justin Godwin, Leasing and Concessions, Senior Housing
Call for Entries: MFE’s 2025 Awards Now Open
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Call for Entries: MFE’s 2025 Awards Now Open
By MFE Staff

The 24th annual program will celebrate excellence in multifamily leadership,... More

Tags: Design, Leadership, Awards, Developments, Amenities
Veteran Leader Rejoins The Breeden Co. to Elevate Resident Experience
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Veteran Leader Rejoins The Breeden Co. to Elevate Resident Experience
By Christine Serlin

Barry Tomlin comes out of retirement to lead customer service and marketing... More

Tags: Property Management, Customer Satisfaction, Leadership, Barry Tomlin, Virginia
‘The Brand of a New Property Must Tell a Story’
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‘The Brand of a New Property Must Tell a Story’
By Leah Draffen

Here's how multifamily professionals take on the challenge of branding new... More

Tags: Branding, Business, Best Practices, 29th Street Living, Altman Cos.
Audubon’s The Scholar Rebrands to Steelhaven Birmingham
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Audubon’s The Scholar Rebrands to Steelhaven Birmingham
By MFE Staff

The 17-story multifamily building is shifting from student housing to a... More

Tags: Audubon, Multifamily Building, Student Housing, Rebrand, High-Rise
3 Digital Strategies Multifamily Marketers Can Implement for Better ROI
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3 Digital Strategies Multifamily Marketers Can Implement for Better ROI
By David Caffey

Fogelman’s David Caffey shares how to optimize property websites, enhance local... More

Tags: Technology, Website Design, Return on Investment, Marketing, Multifamily
2024 Multifamily Executive Awards
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2024 Multifamily Executive Awards
By MFE Staff

The winners of this year’s MFE Awards put the spotlight on the industry’s top... More

Tags: Design, High-Rise Projects, Leadership, Awards, Development
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