Gen Z

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People Under 50 Are More Likely to Support New Housing Development

Half of respondents younger than 50 believe more transit-oriented housing would... More

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Millennials Transitioned from Renter-Majority to Owner-Majority in 2022

In the last five years, the number of millennial homeowners increased by 7.1... More

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Survey: 93% of Gen Z or Millennial Renters Who Have Experienced a Rent Hike Are Addressing It

According to the State of the Young American Renter survey, Gen Z and millennial... More

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How to Pull Gen Z Renters to Your Developments

Group wants small units, common-area amenities, and a safe environment. More

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How to Attract Gen Z Renters

This up-and-coming generation is a few years away from being your target residents... More

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RENTCafé: Millennials Spend 45% of Their Income on Rent

Yet Gen Yers make more in their 20s than Gen Xers, boomers did. More

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The Right Lease-Up Strategy

Solid branding and digital and grassroots marketing will have students flocking to... More

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How to Win, and Keep, Renters Amid the Current Multifamily Landscape

Three strategies to help drive leases and resident retention in a sea of competition. More

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New Apps to 'Virtualize' Apartments of the Future

The technology of the next-generation apartment will span space and time. More

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Catering to the Renters of Tomorrow

How will the next generation of apartments define luxury? More

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