In this edition of the ORA Power Rankings, we revisit the top public multifamily REITs in the country by online reputation, after having announced in February our annual list of the top such REITs of 2016.
Overall, the online reputation of the public REITs has improved in the past nine months: The average ORA score of the top REITs rose from 64.22 in February to 66.22 in October—a nearly 3% increase. (The national average ORA score is 59.14.)
With an ORA score of 80, AvalonBay Communities continues its run as the top REIT in the nation by online reputation. MAA ranks second, with a score of 76, and Camden Property Trust comes in third, at 74. Both MAA and Camden advanced their ORA scores by 4% since February.
Monarch Properties registered the biggest leap in online reputation, increasing its score by 18%, from 50 in February to 59 in October. The next-biggest gainer last month was Equity Residential, with a 7% increase in ORA, from 57 to 61.
| 2017 Rank | REIT |
ORA Score | Change from Feb. 2017 (%) |
|---|---|---|---|
| 1 | AvalonBay Communities | 80 | +1% |
| 2 | MAA | 76 | +4% |
| 3 | Camden Property Trust | 74 | +4% |
| 4 | Aimco | 72 | -1% |
| 5 | Equity Residential | 61 | +7% |
| 6 | UDR | 60 | -5% |
| 7 | Steadfast Cos. | 59 | +5% |
| 8 | Monarch Properties | 59 | +18% |
| 9 | Essex Property Trust | 55 | -2% |
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Ranking is a monthly, independent ranking of apartment properties and management companies based on different parameters. A property or management company isn't required to be a J Turner Research client to qualify for this ranking, which is published by J Turner media partner Multifamily Executive. To learn more, or to find your ORA™ score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites. Each month, J Turner Research monitors the online ratings of more than 68,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare and contrast a company’s individual properties and portfolios nationally, regionally, and against the competition.
Questions? Please contact the J Turner Research team at [email protected]
