The 2016 ORA™ Power Rankings series opens with ranking the Top 50 Properties with the Best Online Reputation in the nation for 2015.

The leader of the pack is The Kensington, Boston, MA managed by Bozzuto with an ORA™ score of 94. Though it ranked number four in 2014, The Kensington has consistently improved its rankings through the year to be best in class in 2015. Bozzuto also has the highest number of properties (four) in the 2015 Top 50 Properties list. What makes The Kensington stand out, “Our team’s reaction time and consistent follow up to all resident questions or concerns, I believe is what sets us apart,” shared Daniel Pereira, general manager, The Kensington.

In comparison to 2014, when the national average ORA™ score was 52, in 2015 it jumped up two points to 54. The top ORA™ score for a property has notched up three points from 91 in 2014 to 94 in 2015. This elevation in ORA™ scores is indicative of the increasing attention management companies and properties are paying to online review management. Not only are properties becoming more cognizant of incorporating reviews on review sites and ILSs, the reviews are also becoming more balanced. They no longer are limited to being “gripe sessions.”

New entrant, The Laurel Apartments, St. Louis, MO, managed by Laramar ranks number two with an ORA™ score of 94. Happy to hear the news, Nicole Lindquist, community manager, The Laurel Apartments said that her mantra for success is to, “Create a solid camaraderie through constant teamwork within the office, and to build a comfortable, and fun environment for the residents.”

With an ORA™ score of 93, Westminster Tower, Tacoma, WA, took the third spot. It is managed by Renaissance Limited.

A property that has consistently maintained a position in the Top five through 2015 is Pohlig Box Factory, Richmond VA. With an ORA™ score of 93; it closed the year at the fourth place. “Superior customer service and communication with residents is the key to managing online reputation,” shared Holly Hilton, resident manager, Pohlig Box Factory.

The biggest gainer since 2014 is Park Place One Apartments, Philadelphia, PA, managed by Fidelity Management. The property has raced from being number 25 in 2014 with an ORA™ score of 84 to number five in 2015 with an ORA™ score of 93.

Rank Management ORA Score
1 The Kensington
(Boston, MA)
Bozzuto 94
2 The Laurel Apartments
(St Louis, MO)
Laramar 94
3 Westminster Tower
(Tacoma, WA)
Renaissance Limited 93
4 Pohlig Box Factory
(Richmond, VA)
Pohlig Management, LLC 93
5 Park Place One Apartments
(Philadelphia, PA)
Fidelity Management 93
6 Bridford West
(Greensboro, NC)
Greystar 93
7 Hampshire Apartments
(Schenectady, NY)
Tri-City Rental 93
8 Mesa Pines
(Costa Mesa, CA)
Pan American Properties  93
9 Natchez Landing
(Metairie, LA)
1st Lake Properties 93
10 Mirasol
(Tampa, FL)
Privately Managed 93
11 Cityville on 9th
(Des Moine, IA)
Hubbell 93
12 Palms Apartments
(Las Vegas, NV)
Stout Management 93
13 Whisper Hollow
(Maryland Heights, MO)
Banner Property Management 92
14 Madison Exeter
(Reading, PA)
Madison Apartment Group 92
15 Avalon Marlborough
(Marlborough, MA)
AvalonBay Communities, Inc. 92
16 The Enclave
(Beavercreek, OH)
Towne Properties 92
17 The Beacon at Waugh Chapel
(Gambrills, MD)
Bozzuto 92
18 Brunswick House
(Washington, DC)
WC Smith 92
19 The Place at Fountains at Sun City
(Sun City, AZ)
MCLife 92
20 50 West Broadway
(Boston, MA)
Corcoran Management 92
21 Modera Westshore
(Tampa, FL)
Mill Creek Residential Trust 92
22 Old Town on the Monon
(Carmel, IN)
Barrett and Stokely 92
23 Barton House Apartments
(Arlington, VA)
Schlosberg Properties 92
24 Ashford Club
(Tallahassee, FL)
RAM Partners, LLC 92
25 Arcadia Run
(Manassas, VA)
Bozzuto 92
26 Sunset Garden Apartments
(West Covina, CA)
Privately Managed 92
27 EVERLY
(Wakefield, MA)
Monogram Residential 92
28 Oak Springs Ranch
(Wildomar, CA)
Alliance Residential 92
29 Residences At Fountainhead
(Tempe, AZ)
Pinnacle Properties 92
30 Towne House
(St Louis, MO)
Berkshire Property Advisors 91
31 The Villages at Pecan Grove
(Holly Springs, NC)
Bell Apartment Living 91
32 Salisbury Green Apartments
(Concord, NH)
The Hodges Companies 91
33 Hawthorne at the Meadows
(Kernersville, NC)
Hawthorne Residential Partners 91
34 LIV Ahwatukee
(Phoenix, AZ)
IPA 91
35 St. Andrews Apartments
(Newport News, VA)
Perrel Management 91
36 Arbor Forest Apartments
(East Lansing, MI)
Privately Managed 91
37 Madison Greenview Terrace
(Lancaster, PA)
Madison Apartment Group 91
38 The Retreat at Riverstone
(Sugar Land, TX)
Orion Real Estate Services, Inc. 91
39 Mt Adams Apartments
(Cincinnati, OH)
Towne Properties 91
40 The Hamilton Luxury Apartment Homes
(Fishers, IN)
JC Hart 91
41 Encantada at Santa Monica
(Albuquerque, NM)
Olympus 91
42 Countryside Corporate Apartments
(Madison, WI)
Privately Managed 91
43 Landing
(Dayton, OH)
Mccormack Baron Management, Inc. 91
44 The Boat House
(The Colony, TX)
Billingsley Company 91
45 U Club Townhomes on Marion Pugh
(College Station, TX)
American Campus Communities, Inc. 91
46 CityScape
(Phoenix, AZ)
Alliance Residential 91
47 Arbors at Broadlands
(Ashburn, VA)
Bozzuto 90
48 Bishops Gate at Somerset
(Cincinnati, OH)
Towne Properties 90
49 The Courtyard
(Garland, TX)
Luma Corp Inc. 90
50 Hawthorne at the Ridge
(Madison, AL)
Hawthorne Residential Partners 90

Methodology

In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 55,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.

Questions:

Please contact the J Turner Research team at [email protected]