The third edition of ORA™ Power Rankings features the top five properties for online reputation in each of the 50 states (and the District of Columbia). It also highlights the states’ average ORA™ score. Scroll down for an interactive map to see the top five properties in your state. We first featured the state-wise ranking of top properties in March 2015.
Benchmarked against the national average of 56, Washington, D.C., scored 64, earning the No. 1 ranking for the second consecutive year. The nation’s capital has increased its ORA™ score by 12%; it was at 57 in 2015.
The state to register the biggest leap in online reputation is North Dakota. At 53, North Dakota has increased its ORA™ score by 29% since last year. In 2015, it ranked lowest among all states, with a score of 41.
In addition to North Dakota, 15 other states have upped their ORA™ scores by 10% or more. Next in line are Connecticut and South Dakota; both states have improved their scores by 1% each.
Analyzing the data at the state level, in eight states all top-five properties scored 90 or above: California, Florida, Georgia, Maryland, North Carolina, Ohio, Texas, and Virginia. Each of these states, with the exception of California and Texas, scored above the national average. California and Texas missed the national average by one point; both are at 55.
At 56, the national average ORA™ score has increased by 8% since last year, having been 52 in 2015. More than half of the states (28 states in 2016 and 29 states in 2015) have registered an ORA™ score equal to or above the national average.
Five states—Colorado, Nevada, Oklahoma, Utah, and Vermont—are at the low end of the ranking, with an ORA™ score of 52. The lowest statewide average was found in Alaska; it scored 49 this year, compared with 46 in 2015.
Alaska and Vermont had some of the lowest-ranking properties among all states. The highest score in Alaska was 66; in Vermont, 52.
To be eligible for this ranking, a property had to have a minimum of 10 online reviews.
For more information on the ORA™ Power Rankings, please visit http://www.jturnerresearch.com/orarankings.
In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 14 million unit at 57,000-plus apartment properties across all ratings websites and ILSs on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0 to 100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.
Please contact the J Turner Research team at [email protected]