This year, J Turner Research introduces quarterly student housing ORA (Online Reputation Assessment) Power Rankings.

The first edition of this series spotlights the top 100 student housing properties of 2017 by online reputation. To compile our rankings, we tracked more than 1,100 such developments nationwide across various review sites.

In January 2018, we undertook an extensive national research project to study how students have evolved in their consumption of reviews and responses. Our research shows that harnessing the power of content in both reviews and responses is critical to generating an increase in student traffic. More than 21,000 students say that reviews continue to have a significant influence on their decision-making regarding housing. With that, students have become more perceptive about and discerning of the content of reviews. (The complete results of the survey will be unveiled at the 2018 NAA Campus Connex Conference, Feb. 13–14, in Orlando, Fla.)

To be eligible for the Top 100 student housing ORA Power Rankings for 2017, a property had to register a minimum ORA score of 76 and have at least 15 online reviews. For properties with the same ORA scores, the property with the greater number of reviews ranks higher. The student housing average ORA score of 58.51 is marginally lower than the national average ORA score of 59.07.

The No. 1 student housing property for 2017 is Skygarden (Charleston, S.C.), managed by Cardinal Group, with an ORA score of 93. The Cardinal Group manages four of the top 100 properties on our list.

In the second spot is The Printing House (Binghamton, N.Y.), managed by Peak Campus; No. 3 is Citizen Park (St. Louis, Mo.), managed by Asset Campus. Both of these properties also scored 93.

The top six management companies to manage the most top 100 student housing properties are Asset Campus (23), EdR (14), Peak Campus (nine), CA Ventures (seven), and Collier Cos. and American Campus Communities (six each).

The states with the most top 100 student properties for 2017 are Florida and Texas, with 11 each; Illinois (nine), New York (eight), and Georgia (seven).

About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings is a monthly independent ranking of apartment properties and management companies based on different parameters. A property or management company isn't required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more, or to find your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.

Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites. Each month, J Turner Research monitors the online ratings of more than 71,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare and contrast a company’s individual properties and portfolios nationally, regionally, and against the competition.

Questions? Please contact the J Turner Research team at [email protected].