In this edition of ORA™ Power Rankings, we continue to spotlight the most-populous MSAs (metropolitan statistical areas) in the nation. In October, we focused on the online reputation of the top 10 most populous MSAs. In November, we highlight the ORA scores of the next 10 (11–20) most-populous MSAs. We also name the top 10 apartment properties with the best online reputation in each of these MSAs.
The national average ORA score is 57. Four of the 11–20 most-populous MSAs have performed at or above that number.
With an ORA score of 60, Minneapolis–St. Paul–Bloomington, MN–WI is the No. 1 MSA on this list. Parkside Apartments (Apple Valley, MN), managed by Pinnacle, is the top property in this MSA, with a score of 93.
The St. Louis, MO–IL MSA ranked second, with a score of 59. The Laurel Apartments (St. Louis), managed by Laramar, scored 94 to be named the star property in this MSA.
The Riverside–San Bernardino–Ontario, CA MSA and Tampa–St. Petersburg–Clearwater, FL MSA both scored 57 to tie for third place. Oaks Springs Ranch (Wildomar, CA), managed by Alliance Residential Co., is the top property in Riverside–San Bernardino–Ontario, with a score of 90. Solaris Key (Clearwater, FL), managed by Matrix Residential, registered an ORA of 91 to be designated the top property in the Tampa–St. Petersburg–Clearwater MSA.
Among the 100 properties listed in this ranking, more than one-fourth (26) scored 90 or above. Three properties registered the highest ORA, 95—Highland Place (Denver), managed by BLDG Management; CityScape (Phoenix), managed by Alliance Residential; and Odin Apartments (Seattle), managed by Equity Residential.
The scorecard of the managers of these 100 properties reads like this: AvalonBay Communities manages six properties, the most in the 11–20 top MSAs list. Close on its heels is Greystar, with five properties. Pillar Properties, Alliance Residential, and Lewis Management Corp. manage four properties each on the list.
To learn more, or to find your property or management company’s ORA™ score, please visit www.jturnerresearch.com/about/what-is-ora-score.
In an ongoing series of ORA Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. The ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 62,000 apartment properties across all review websites on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0 to 100 scale, serves as a benchmark to compare and contrast individual properties and portfolios nationally.
Questions? Please contact the J Turner Research team at [email protected]