One of the most anticipated annual ORA Power Rankings is ready—the Top 10 of the 2021 NMHC 50 largest apartments managers by online reputation. The Bozzuto Group continues its running as the No. 1 management company recognized for its stellar online reputation for the seventh consecutive year. Bozzuto scored a companywide ORA of 84.23 to earn the top distinction among all the 2021 NMHC 50 Managers.
RAM Partners took the second spot with an 83.94 ORA, and close on its heels is Hawthorne Residential Partners with an 83.78 ORA. This is the first time that Hawthorne has made it to the NMHC Top 50 list and to the Top 10 ORA club. To view the complete list, please see the table below.
These top 10 companies are ranked based on their ORA score as of April and comprise J Turner’s Division I list of companies. We will feature the top companies in Divisions II, III, and IV in July.
The average ORA score of these top managers is 81.11, up by 4.07% compared with last year. The national average ORA score is 66.39.
On our website, we have featured the Top 25 of the 2021 NMHC 50 Managers. To see if your company made the cut, please visit www.jturnerresearch.com.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 122,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
