In March, we feature the top multifamily real estate investment trusts (REITs) for 2021 based on their online reputation assessment (ORA) scores. Preferred Apartment Communities is the No. 1 multifamily REIT for 2021 with an ORA score of 85.02. It ranked at the top for 2020 as well.
Second is BSR with an ORA of 82.08, and Camden Property Trust took third place with an 80.23 ORA.
The top REIT ORA Power Ranking includes private, public listed, and public non-listed REITs listed by NAREIT, and it is based on ORA scores as of December 2021. The average ORA score of the REITs is 71.71, while the national average is 62.62.
This is the seventh annual ranking for multifamily REITs based on their online reputation.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 128,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.