Industry pundits have predicted a positive outlook for the apartment REITs in 2017, with millennials and low homeownership rates among the key growth drivers. Will the online reputation of the multifamily REITs catapult them toward greater success this year? In this edition of the ORA Power Rankings, we feature our annual list of the top public REITs with the best online reputation in 2016.

Overall, the online reputation of the public REITs has improved significantly in the past year: The average ORA score of the top REITs increased from 61 in 2016 to 65 in 2017. The REITs' scores have increased nearly 6%, surpassing the national average growth of 5% during the same time period.

The No. 1 public REIT for 2016 is AvalonBay Communities, with an ORA score of 79. Avalon registered a 3% increase in its score since last year. MAA and Aimco have tied for the second spot, with a score of 73 each. Like AVB, both REITs increased their scores by 3%. Camden Property Trust ranked third, with a score of 71. Camden increased its ORA score by 8% over last year.

Equity Residential registered the biggest leap in online reputation, increasing its score by 12%, from 51 in 2016 to 57 in 2017. Close on its heels is Monogram Residential Trust, with a 10% increase in ORA, from 63 last year to 69 in 2017.

2017 Rank REIT
ORA Score Change from 2016 (%)
1 AvalonBay Communities 79 +3%
2 MAA 73 +3%
3 Aimco 73 +3%
3 Camden Property Trust 71 +8%
4 Monogram Residential Trust 69 +10%
5 UDR 63 +9%
6 Equity Residential 57 +12%
7 Essex Property Trust 56 +4%
7 Steadfast Cos. 56 +6%
8 Monarch Investment and Management Group 50 +9%

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About the ORA Power Rankings
The ORA Power Rankings are powered by J Turner Research in association with media partner Multifamily Executive. Each month, MFE publishes a new ranking of apartment properties and management companies based on different parameters.

ORA Methodology
The ORA score is an aggregate compilation of a property's ratings across all review sites. Each month, J Turner Research monitors the online ratings of more than 63,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare and contrast individual properties and portfolios nationally, regionally, and with the competition.

Questions? Please contact the J Turner Research team at [email protected]