Each year we rank the top performing multifamily REITs based on their ORA (online reputation assessment) scores. To view last year’s ranking, visit https://www.multifamilyexecutive.com/property-management/top-multifamily-reits-for-2017-by-online-reputation_o.
The average ORA score of the top REITs is 69, or 12% higher than the national average ORA score of 61.67.
AvalonBay Communities Inc. leads the pack, taking the No. 1 spot for the third consecutive year. The REIT's ORA score remains consistent at 80, as compared to last year.
MAA and Camden Property Trust are tied for the second spot at 77. Camden has increased its ORA by 3% since last year and MAA has increased it by 2%.
AIMCO ranks fourth with an ORA of 74. It increased its score by 3% since last year.
Steadfast Companies registered the biggest growth out of the REITs ranked on this list, increasing its ORA by 5% from 60 last year to 63 this year.
| Rank | REIT | Rank in 2018 | ORA (2019) | ORA (2018) | Change |
|---|---|---|---|---|---|
| 1 | AvalonBay Communities, Inc. | 1 | 80 | 80 | 0% |
| 2 | MAA | 2 | 77 | 76 | 2% |
| 2 | Camden Property Trust | 3 | 77 | 74 | 3% |
| 4 | AIMCO | 4 | 74 | 72 | 3% |
| 5 | UDR, Inc. | 5 | 64 | 61 | 4% |
| 5 | Equity Residential | 5 | 64 | 61 | 4% |
| 7 | Steadfast Companies | 7 | 63 | 60 | 5% |
| 8 | Essex Property Trust, Inc. | 8 | 56 | 55 | 3% |
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across 19-plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 101,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
