In our third edition of the MSA ORA™ Power Rankings, we rank the 51 to 75 most-populous MSAs (metropolitan statistical areas) in the nation based on their individual Online Reputation Assessment (ORA) scores. In each of these metros, we rank the Top 10 apartment communities with the best online reputation among apartment residents.
At the MSA Level
The national average ORA score in September is 62.32, and 15 of the 25 MSAs in the 51-75 MSA ranking performed above the national average.
Bridgeport-Stamford-Norwalk, Conn., is No. 1 in the 51-75 MSAs category with an ORA of 69. The top property in this MSA is Avalon Wilton (Wilton, Conn.) managed by AvalonBay Communities, with an ORA of 93. Meadow Ridge managed by Life Care Services (Redding, Conn.) also scored 93. For properties with the same ORA score, the property with the greater number of reviews ranks higher.
Greenville-Anderson, S.C., MSA scored 67 to secure the second position in this ranking. Ridge at Perry Bend (Easley, S.C.) managed by RAM Partners is the No. 1 property in this MSA with an ORA of 93. The competition to secure the top property spot in the Greenville MSA is tight, with six properties registering an ORA of 90 or above. The Greene (Greenville, S.C.) managed by Greystar also scored an ORA of 93.
Management Company Tally
The top management companies in the 51-75 MSA ranking are: Greystar (15), RAM Partners (11), Tri-City Rental (10), Towne Properties (7), NuStyle Development (6), and Five Star Senior Living, AvalonBay Communities, Inc., and Holiday Retirement (5 each). These companies manage the most properties included in this ranking.
At the Property Level
Among the 250 properties listed in this ranking, 81 (32%) scored an ORA of 90 or above.
The Wire, (Omaha, Neb.), managed by NuStyle Development, scored the highest ORA of 99 out of all properties included in this ranking.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across 21 plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 120,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
