In February, J Turner Research features the much-awaited ORA Power Ranking for the student housing industry—the Top 100 Student Housing Properties in the Nation by Online Reputation Assessment (ORA) for 2019. The No. 1 student housing property for 2019 is a new entrant to the list—Retreat at Denton (Denton, Texas), managed by Landmark Properties, with a 97 ORA. To view the complete list, please scroll below to the table.
Skygarden (Charleston, S.C.), managed by Alpha Management Partners, has retained its second position with a 96 ORA score. At No. 3 is Sterling Heights (San Antonio), managed by The Dinerstein Cos., with an ORA score of 94. Among the Top 10 properties this year, nine are new entrants.
There are 67 new entrants in the 2019 list, as compared with the 2018 Top 100 Student Housing Properties, pointing to heightened competition among properties to outdo each other in online reputation management. To be eligible for the 2019 ranking, a student housing property had to register a minimum ORA score of 85 and have at least 10 online reviews. For properties with the same ORA scores, the property with the greater number of reviews ranks higher. The student housing average ORA score of 63.80 is marginally higher than the national average ORA score of 63.05.
We monitor the online reputation of more than 2,500 off-campus student housing properties across 21-plus review sites and ILSs. This is our third annual ranking of the top off-campus student housing properties by online reputation.
In this ranking, six properties are privately managed. The top companies to manage the most Top 100 student properties are: Greystar Student with 10, American Campus Communities with eight, and CA Management Services, Peak Campus, Asset Living – Student, and Landmark Properties manage six properties each. Cardinal Group and Core Campus Management manage five properties each.
The states with the most ORA Top 100 student properties for 2019 are: Texas (10); Alabama and Illinois (nine each); New York and North Carolina (seven each); Georgia and Florida (six each); and Pennsylvania, Arizona, and Ohio (five each).
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across 21 plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 116,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
