The July issue of the ORA™ Power Rankings ranks the 25 most-populous metropolitan statistical areas (MSAs) in the nation based on their individual Online Reputation Assessment (ORA) scores. For each of these 25 MSAs, we also spotlight the top 10 apartment communities with the best online reputation among apartment residents. We last featured this ranking in October 2018.
At the MSA Level
Overall, 10 of the top 25 MSAs performed above the national average ORA of 62.06. Boston-Cambridge-Newton, MA-NH and Charlotte-Concord-Gastonia, NC-SC tied to bag the most reputable MSA position, with a score of 66 each.
Camden Southline, managed by Camden Property Trust, is the leading property in Charlotte-Concord-Gastonia, NC-SC with an ORA of 95. The Kensington, managed by Bozzuto with an ORA of 97, is the leading property in Boston-Cambridge-Newton, MA-NH.
Two MSAs scored 65 each to tie for the second–most reputable position: Washington-Arlington-Alexandria, DC-VA-MD-WV and Baltimore-Columbia-Towson, MD.
St. Louis, MO-IL and Detroit-Warren-Dearborn, MI registered the highest increase in ORA scores since the last ranking in October. Both increased their ORA score by 4%.
Management Company Tally
The management companies that manage the most top 10 properties this month are Greystar (21), Bozzuto (13), Lincoln (9), Alliance Residential (6), and AvalonBay Communities, PMI Professional Management, RAM Partners, and Cardinal Group (5 each).
At the Property Level
Among the 250 properties listed in this ranking, 235 (94%) scored an ORA of 90 or above. Six properties achieved the highest score, 98: Autumn Leaves (Oswego, Ill.), managed by LaSalle Group; 500 Crawford (Houston), managed by Finger Cos.; The Courts of Devon (Gaithersburg, Md.), managed by Bozzuto; The Huntley (Atlanta), managed by Wood Partners; The Retreat at Trinity Apartments (New Port Richey, Fla.), managed by Greystar; and Sterling Heights (San Antonio), managed by Dinerstein.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across 21 plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 120,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
