The September issue of ORA™ Power Rankings highlights the top 10 properties by online reputation in the 51 to 75 most-populous MSAs (metropolitan statistical areas) in the nation. For each MSA, we also feature its ORA (Online Reputation Assessment) score. In June, we ranked the top 10 properties in the top 26 to 50 MSAs.
Among the 250 properties listed in the top 51 to 75 MSA ranking, 18 properties scored at or above an ORA score of 90, while 176 properties scored from 80 to 90. The apartment with the most stellar online reputation in this ranking is SKYGARDEN (Charleston, S.C.), managed by Cardinal Group. It scored 96, the highest ORA in this ranking. Close on the heels of SKYGARDEN are two properties with a score of 95 each: TipTop Apartments (Omaha, Neb.), managed by Nustyle Development Corp., and Hampshire Apartments (Schenectady, N.Y.), managed by Tri-City Rentals.
Overall, 14 of the Top 51 to 75 MSAs performed at or above the national average ORA of 59.06. The most-reputable MSA among the top 51 to 75 is Bridgeport-Stamford-Norwalk, Conn., with an ORA of 68. Avalon New Canaan (New Canaan, Conn.), managed by AvalonBay Communities, scored 89 to be crowned the top property in this MSA. AvalonBay manages seven of the top 10 properties in Bridgeport-Stamford-Norwalk.
Two MSAs scored 64 to tie for the second spot: Greenville-Mauldin-Easley, S.C., and Charleston-North Charleston, S.C. The No. 1 property in Greenville-Mauldin-Easley is Waterside Greene Apartments (Greenville), managed by Stonemark Management, with an ORA of 93.
A look at the management company tally of these 250 properties shows that 24 are privately managed. The competition between Greystar and AvalonBay to manage the most among these 250 properties is intense. Greystar manages 14 developments, and AvalonBay 13, on the Top 51 to 75 MSA list. Towne Properties, with eight properties, took the third spot in this ranking.
About the ORA Power Rankings
The ORA Power Rankings are powered by J Turner Research in association with media partner Multifamily Executive. Each month, MFE publishes a new ranking of apartment properties and management companies based on different parameters.
To learn more, or to find your ORA™ score, visit www.jturnerresearch.com/about/what-is-ora-score.
The ORA score is an aggregate compilation of a property’s ratings across various review sites. Each month, J Turner Research monitors the online ratings of more than 67,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare and contrast a company’s individual properties and portfolios nationally, regionally, and against the competition.
Questions? Please contact the J Turner Research team at [email protected]