With the holiday season around the corner, this month’s ORA™ Power Ranking analyzed the 2019 Happiest Cities in America ranked by WalletHub to determine how apartment residents regard these markets. We ranked the Top 10 happiest cities based on their individual Online Reputation Assessment (ORA) scores and share the Top 10 apartment properties in each with the most stellar online reputation. The current national average ORA is 62.37.
While, Scottsdale, Ariz., ranks ninth in the Happiest Cities ranking, it is the No. 1 ORA city on this list with a score of 67.46. The top property in Scottsdale is The Standard Apartments, managed by Greystar, with an ORA of 92.
Plano, Texas, is the happiest city in the WalletHub ranking, but it ranks second in our ranking based on its ORA score of 66.31. The Kincaid at Legacy, managed by ZRS Management, is the leading property in Plano with an ORA of 90.
Management Company Tally
The top management companies in the Happiest Cities ranking are Greystar (six); Goldmark Property Management (five); Alliance Residential and AvalonBay Communities (four each); and Atria Senior Living, Rouse Management, FPI Management, and Sares-Regis (three each). Seven properties included in this ranking are privately managed.
At the Property Level
Among the 100 properties listed in this ranking, 15 (15%) scored an ORA of 90 or above. Three properties scored 96, the highest ORA in this ranking—Coventry Village (Madison, Wis.), managed by Five Star Senior Living; Rosemary Family (San Jose, Calif.), managed by FPI Management; and Rincon Green (San Francisco), managed by Emerald Fund.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
The ORA score is an aggregate compilation of a property’s ratings across 21 plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 120,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.