In October, we feature the final installment of the Metropolitan Statistical Area (MSA) ORA Power Ranking. We rank the 51 to 75 most populous MSAs by their average Online Reputation Assessment (ORA) score and highlight the top 10 properties in each by online reputation.
The top 26 to 50 MSAs and the top ORA properties in each were featured last month.
To view the complete list of the most reputed properties in the 51 to 75 most populous MSAs, please scroll below. To be eligible for this MSA ranking, a property had to have at least 20 online reviews across various review sites and ILSs. For properties with the same ORA score, the property with the higher number of reviews ranked higher.
At the MSA Level
Overall, 13 of the top 51 to 75 MSAs performed above the national average ORA of 65.39.
Bridgeport-Stamford-Norwalk, Conn., is the most reputable MSA among apartment renters with an ORA of 72. Baypointe (Stamford), managed by Bedford Realty Group, is the top property in this MSA with an ORA of 93.
Three MSAs tied for the second position in this ranking—Greenville-Anderson, S.C., Sarasota-Bradenton-Venice, Fla., and Charleston-North Charleston, S.C. Each of these MSAs scored a 70 ORA. In the Greenville-Anderson, S.C. MSA, the property with the most stellar online reputation is Legacy Haywood (Greenville), managed by Greystar with an ORA of 95.
In the Sarasota-Bradenton-Venice, Fla. MSA, Treviso Grand (North Venice), managed by Lincoln Property Co., scored a 93 ORA to take the No. 1 position. Paxton Point Hope (Charleston), managed by VTT Properties, is the most reputed property in Charleston-North Charleston, S.C., with an ORA of 96.
Management Company Tally
The management companies that manage the top ORA properties in this final MSA ranking are Greystar (24), RAM Partners (12), Burns Management (7), Redwood Apartment Homes (7), AvalonBay Communities (6), and NuStyle Development (6).
At the Property Level
Among the 245 properties listed in this ranking, 88 (36%) scored an ORA of 90 or above.
The Wire (Omaha, Nebraska), managed by NuStyle Development, scored a 99 ORA, the highest score in this ranking.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 122,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
