In September, we feature the second installment of the Metropolitan Statistical Area (MSA) ORA Power Ranking. We rank the 26 to 50 most populous MSAs by their average Online Reputation Assessment (ORA) score and highlight the top 10 properties in each by online reputation.
The top 25 MSAs and the top ORA properties in each were featured last month. The final installment of the MSA ranking (51 to 75) will be featured in October.
To view the complete list of the most reputed properties in the 26 to 50 most populous MSAs, please scroll below.
At the MSA Level
Overall, 10 of the top 26 to 50 MSAs performed above the national average ORA of 65.36.
The Raleigh-Cary, North Carolina MSA is the most reputable among apartment renters with a 71 ORA. Cottages at Knightdale Station (Knightdale, North Carolina), managed by Hawthorne Residential, is the No. 1 property in this MSA with an ORA of 96.
Two MSAs tied for the second position in this group—Nashville-Davidson–Murfreesboro–Franklin, Tennessee, and Virginia Beach-Norfolk-Newport News, Virginia-North Carolina. Both scored an ORA of 67.
Millennium Music Row (Nashville, Tennessee), managed by Dinerstein, is the top ORA property in the Nashville MSA with an ORA of 96. High Street View Luxury Apartments (Williamsburg, Virginia), managed by Greystar, is the No. 1 property in the Virginia Beach MSA with a 95 ORA.
Management Company Tally
The management companies that manage the most stellar properties by ORA in this MSA ranking are Greystar (22), Tri City Rentals (7), Towne Properties (6), K&D Management, LLC (6), J.C. Hart (6), Lincoln Property Co. (6), and Pinnacle Properties (5).
At the Property Level
Among the 250 properties listed in this ranking, 152 (61%) scored an ORA of 90 or above.
Two properties scored a 98 ORA, the highest score in this ranking—Highpointe on Meridian Apartments (Carmel, Indiana), managed by J.C. Hart, and Upton Oxmoor (Louisville, Kentucky), managed by NTS Development Co.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 122,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.