This year, Multifamily Executive is researching baby boomers for our Concept Community project, and we need your help.
This year's research survey will look at how boomers differ from other generations on three main points: first, when it comes to searching for an apartment; second, what they're looking for in an apartment and in a community; and third, what type of marketing language resonates the most with this generation.
If you make your communities available for the survey, you'll receive a proprietary report on your portfolio's responses compared with the aggregate report.
For more information, contact Joseph Batdorf, president of J Turner Research, at [email protected].
