Flexible-use hospitality and multifamily operator Placemakr has expanded across Texas with four new property launches, bringing the company's total operations to over 800 units in the state.
The expansion includes the acquisition of Placemakr Downtown Austin, formerly named 3Waller, a 259-unit property in downtown Austin, and Placemakr's first smaller property launch (24 units) as part of a new brand concept, "Hosted by Placemakr."
As one of the company's core line of apartment-style hotels, Placemakr Downtown Austin will blend home and hospitality for short-term and extended-stay travelers. The building features fully furnished studio, one-bedroom, and two-bedroom units with amenities including an outdoor pool, a fitness center, a guest lounge, a co-working space, and a communal kitchen with dining and entertaining space.
"Our expansion in central Texas is a pivotal moment in our journey toward redefining home and hospitality. At Placemakr, we envision a future that is flex-use, seamlessly blending home and hospitality through technology; the launch of these properties is a testament to that commitment," says Jason Fudin, CEO and co-founder of Placemakr.
"In an ever-evolving landscape, we remain focused on creating spaces that adapt to the needs of tomorrow, working alongside innovative ownership groups and partners. Our expansion in Central Texas showcases our commitment to this area and our belief in its future as a major hub for business and leisure."
The Hosted by Placemakr concept, a line of buildings with less than 75 units per property, will offer a seamless tech experience and 24/7 virtual support. Overlooking Austin’s historic 6th Street, Littlefield Lofts, Hosted by Placemakr, will be the first property under this brand.
“Hosted by Placemakr is our newest offering that is perfect for travelers looking for a digitally led experience. The concept highlights our continued mission to seamlessly blend home, hospitality, and technology, and is an excellent solution for owners of smaller multifamily buildings looking to increase net operating income with a furnished program,” says Fudin. “Traveler preferences are constantly in evolution, and we will continue to create spaces that adapt to those future needs with Littlefield Lofts being the first step toward this integrated vision."
In addition to the acquired property and new brand concept, Placemakr will also manage its first two exclusively residential properties in San Antonio. “Placemakr has built a platform that supports multifamily, hospitality, and commingled uses. This expansion into San Antonio will be leased as fully multifamily properties with access as always to our signature hospitality services," Fudin adds.
The '68 and 1221 Broadway join Placemakr's San Antonio portfolio, which also includes The Maverick, Powered by Placemakr, an apartment-style hotel that is already in operation.
