The March issue of ORA Power Rankings highlights the top multifamily conventional REITs for 2019 based on their ORA (online reputation assessment) scores. For the first time, J Turner Research has based this ranking on the residential REIT list published by Nareit.
AvalonBay Communities is the No. 1 REIT in the country with the best online reputation for the fourth consecutive year, with an ORA of 79.13. Preferred Apartment Communities ranks second with an ORA of 78.95, and MAA took the third spot with a 77.95 ORA.
The average ORA score of the top REITs is 71.33, or 13% higher than the national average score of 63.19.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
The ORA score is an aggregate compilation of a property’s ratings across 21 plus review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 116,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.