Your company's online reputation is a powerful, yet precious, component of your brand.
And as ratings and review sites continue to grow in volume and importance, it’s especially critical to keep your finger on the pulse of digital public perception, and get your arms around the issue.
But how can you compare one community's online reputation with another in a standardized way? And how does your community’s online reputation compare with that of your competitors?
You no longer have to guess: Multifamily Executive is introducing the Online Reputation Assessment© (ORA) Power Rankings. Powered by J Turner Research, the ORA© Power Rankings rank apartment communities and management companies across the country based on an aggregate score of online ratings.
To arrive at the aggregated score, J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score for each property representative of the aggregates of ratings websites. This score serves as a benchmark to compare various properties nationally.
"ORA© Power Rankings brings clarity to a property's online reputation by standardizing how the perceptions are measured," says Joseph Batdorf, president of J Turner Research. "With a growing number of apartment review websites, it can be confusing to distinctly assess a property's digital reputation across multiple platforms.Through this process, J Turner has established a definitive score for properties which can help owners get a clear-cut picture of their performance in the digital marketplace."
To start, check out the Top 50 Properties below.
| Rank | Property (City) |
Management | ORA Score |
|---|---|---|---|
| 1 | Westminster Tower (Tacoma, WA) |
Dobler Management | 91 |
| 2 | Kensington Gate Apartments (Tacoma, WA) |
Dobler Management | 89 |
| 3 | Whisper Hollow (Maryland Heights, MO) |
Banner Property Management | 89 |
| 4 | The Kensington (Boston, MA) |
The Bozzuto Group | 89 |
| 5 | Madison Exeter (Reading, PA) |
Madison Apartment Group | 88 |
| 6 | Pohlig Box Factory (Richmond, VA) |
Pohlig Box Factory, LLC | 88 |
| 7 | Silverdale Ridge Apartments (Silverdale, WA) |
Dobler Management | 87 |
| 8 | Towne House (St Louis, MO) |
Berkshire Property Advisors | 87 |
| 9 | Salisbury Green Apartments (Concord, NH) |
The Hodges Company | 87 |
| 10 | Hampshire Apartments (Schenectady, NY) |
Tricity Rentals | 86 |
| 11 | Madison Reed Farm (Reading, PA) |
Madison Apartment Group | 86 |
| 12 | Mesa Pines (Costa Mesa, CA) |
Pan American Properties | 86 |
| 13 | Avalon Peaks (Apex, NC) |
Drucker and Falk | 85 |
| 14 | Woodland Ridge Apartments (Spring Lake, MI) |
Monarch Investment and Management Group | 85 |
| 15 | Zenith Meridian (Englewood, CO) |
Shea Apartments | 85 |
| 16 | St. Andrews Apartments (Newport News, VA) |
Perrel Management | 85 |
| 17 | 1600 Glenarm Place (Denver, CO) |
Red Peak | 84 |
| 18 | Walden at Oakwood (Flowery Branch, GA) |
United Residential Properties | 84 |
| 19 | Lyon Place at Clarendon Center (Arlington, VA) |
BF Saul Company | 84 |
| 20 | Liv Avenida Apartments (Chandler, AZ) |
IPA Management | 84 |
| 21 | The Crossings at Red Mill Apartments (Virginia Beach, VA) |
Drucker and Falk | 84 |
| 22 | California Villages (Valley Village, CA) |
Cordary, Inc. | 84 |
| 23 | Remington (Pearland, TX) |
BMI Management | 84 |
| 24 | Old Donation Apartments (Virginia Beach, VA) |
Drucker and Falk | 84 |
| 25 | Park Place One Apartments (Philadelphia, PA) |
Fidelity Management | 84 |
| 26 | Concord Crystal City (Arlington, VA) |
The Bozzuto Group | 83 |
| 27 | Lake Bradford Apartments (Virginia Beach, VA) |
Perrel Management | 83 |
| 28 | The Belmont by Reside (Chicago, IL) |
Reside Living | 83 |
| 29 | Village Park Apartments (Encinitas, CA) |
Gaines Investment Trust | 83 |
| 30 | Del Ray Central (Alexandria, VA) |
Greystar | 83 |
| 31 | Carrington Park (Montgomery, AL) |
Greystar | 83 |
| 32 | Ashford Club (Tallahassee, FL) |
Waypoint Residential | 83 |
| 33 | Natchez Landing (Metairie, LA) |
1st Lake Properties | 83 |
| 34 | Nantucket Gate Apartments (Tacoma, WA) |
Dobler Management | 82 |
| 35 | Silverton Village (Ennis, TX) |
Pace Realty Corporation | 82 |
| 36 | Cason Estates (Murfreesboro, TN) |
Cottonwood Residential | 82 |
| 37 | Madison Carrington Place (DeLand, FL) |
Blue Rock Partners LLC | 82 |
| 38 | Northlake Park Apartments (Orlando, FL) |
Van Metre Management Company | 82 |
| 39 | Colonial Grand at Randal Lakes (Orlando, FL) |
MAA | 82 |
| 40 | 360 State Street (New Haven, CT) |
The Bozzuto Group | 82 |
| 41 | Crest Manor Apartments (Lewisville, TX) |
Crest Property Management | 82 |
| 42 | Hawthorne At Murrayville (Wilmington, NC) |
Hawthorne Residential Partners | 82 |
| 43 | Manor Homes of Fox Crest (Kansas City, MO) |
The Morgan Group | 82 |
| 44 | Monticello Apartments (Madison, WI) |
Privately Managed | 82 |
| 45 | Summerview Apartments (Columbus, OH) |
Holiday Management Limited | 82 |
| 46 | Barton House Apartments (Arlington, VA) |
Schlosberg Properties | 82 |
| 47 | Madison Greenview Terrace (Lancaster, PA) |
Madison Apartment Group | 82 |
| 48 | Old Town on the Monon (Carmel, IN) |
Barret & Stokey | 82 |
| 49 | Sky Harbor Apartments (Salt Lake City, UT) |
NALS | 81 |
| 50 | Centerville Park Apartments (West Carrollton, OH) |
Towne Properties | 81 |
Please Note: The national average score is 46. Properties with the same score are ranked based on the number of reviews. Higher number of reviews leads to a higher ranking.
Methodology
J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score representative of the aggregates of relevant websites. This score serves as a benchmark to compare various properties and management companies.
Questions?
Please contact the J Turner Research team: [email protected].
