Your company's online reputation is a powerful, yet precious, component of your brand. 

And as ratings and review sites continue to grow in volume and importance, it’s especially critical to keep your finger on the pulse of digital public perception, and get your arms around the issue.

But how can you compare one community's online reputation with another in a standardized way? And how does your community’s online reputation compare with that of your competitors?

You no longer have to guess: Multifamily Executive is introducing the Online Reputation Assessment© (ORA) Power Rankings. Powered by J Turner Research, the ORA© Power Rankings rank apartment communities and management companies across the country based on an aggregate score of online ratings. 

To arrive at the aggregated score, J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score for each property representative of the aggregates of ratings websites. This score serves as a benchmark to compare various properties nationally.

"ORA© Power Rankings brings clarity to a property's online reputation by standardizing how the perceptions are measured," says Joseph Batdorf, president of J Turner Research. "With a growing number of apartment review websites, it can be confusing to distinctly assess a property's digital reputation across multiple platforms.Through this process, J Turner has established a definitive score for properties which can help owners get a clear-cut picture of their performance in the digital marketplace."

To start, check out the Top 50 Properties below. 

Rank Property
(City)
Management ORA Score
1 Westminster Tower
(Tacoma, WA)
Dobler Management 91
2 Kensington Gate Apartments
(Tacoma, WA)
Dobler Management 89
3 Whisper Hollow
(Maryland Heights, MO)
Banner Property Management 89
4 The Kensington
(Boston, MA)
The Bozzuto Group 89
5 Madison Exeter
(Reading, PA)
Madison Apartment Group 88
6 Pohlig Box Factory
(Richmond, VA)
Pohlig Box Factory, LLC 88
7 Silverdale Ridge Apartments
(Silverdale, WA)
Dobler Management 87
8 Towne House
(St Louis, MO)
Berkshire Property Advisors 87
9 Salisbury Green Apartments
(Concord, NH)
The Hodges Company 87
10 Hampshire Apartments
(Schenectady, NY)
Tricity Rentals 86
11 Madison Reed Farm
(Reading, PA)
Madison Apartment Group 86
12 Mesa Pines
(Costa Mesa, CA)
Pan American Properties 86
13 Avalon Peaks
(Apex, NC)
Drucker and Falk 85
14 Woodland Ridge Apartments
(Spring Lake, MI)
Monarch Investment and Management Group 85
15 Zenith Meridian
(Englewood, CO)
Shea Apartments 85
16 St. Andrews Apartments
(Newport News, VA)
Perrel Management 85
17 1600 Glenarm Place
(Denver, CO)
Red Peak 84
18 Walden at Oakwood
(Flowery Branch, GA)
United Residential Properties 84
19 Lyon Place at Clarendon Center
(Arlington, VA)
BF Saul Company 84
20 Liv Avenida Apartments
(Chandler, AZ)
IPA Management 84
21 The Crossings at Red Mill Apartments
(Virginia Beach, VA)
Drucker and Falk 84
22 California Villages
(Valley Village, CA)
Cordary, Inc. 84
23 Remington
(Pearland, TX)
BMI Management 84
24 Old Donation Apartments
(Virginia Beach, VA)
Drucker and Falk 84
25 Park Place One Apartments
(Philadelphia, PA)
Fidelity Management 84
26 Concord Crystal City
(Arlington, VA)
The Bozzuto Group 83
27 Lake Bradford Apartments
(Virginia Beach, VA)
Perrel Management 83
28 The Belmont by Reside
(Chicago, IL)
Reside Living 83
29 Village Park Apartments
(Encinitas, CA)
Gaines Investment Trust 83
30 Del Ray Central
(Alexandria, VA)
Greystar 83
31 Carrington Park
(Montgomery, AL)
Greystar 83
32 Ashford Club
(Tallahassee, FL)
Waypoint Residential 83
33 Natchez Landing
(Metairie, LA)
1st Lake Properties 83
34 Nantucket Gate Apartments
(Tacoma, WA)
Dobler Management 82
35 Silverton Village
(Ennis, TX)
Pace Realty Corporation 82
36 Cason Estates
(Murfreesboro, TN)
Cottonwood Residential 82
37 Madison Carrington Place
(DeLand, FL)
Blue Rock Partners LLC 82
38 Northlake Park Apartments
(Orlando, FL)
Van Metre Management Company 82
39 Colonial Grand at Randal Lakes
(Orlando, FL)
MAA 82
40 360 State Street
(New Haven, CT)
The Bozzuto Group 82
41 Crest Manor Apartments
(Lewisville, TX)
Crest Property Management 82
42 Hawthorne At Murrayville
(Wilmington, NC)
Hawthorne Residential Partners 82
43 Manor Homes of Fox Crest
(Kansas City, MO)
The Morgan Group 82
44 Monticello Apartments
(Madison, WI)
Privately Managed 82
45 Summerview Apartments
(Columbus, OH)
Holiday Management Limited 82
46 Barton House Apartments
(Arlington, VA)
Schlosberg Properties 82
47 Madison Greenview Terrace
(Lancaster, PA)
Madison Apartment Group 82
48 Old Town on the Monon
(Carmel, IN)
Barret & Stokey 82
49 Sky Harbor Apartments
(Salt Lake City, UT)
NALS 81
50 Centerville Park Apartments
(West Carrollton, OH)
Towne Properties 81

See the Top 100

Please Note: The national average score is 46. Properties with the same score are ranked based on the number of reviews. Higher number of reviews leads to a higher ranking.

Methodology
J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score representative of the aggregates of relevant websites. This score serves as a benchmark to compare various properties and management companies.

Questions? 
Please contact the J Turner Research team: [email protected].