Marketing

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LMC Starts Preleasing in Chicago-Area Apartment Community

Emerson in Oak Park features 270 units among five-story low-rise, 20-story high-rise. More

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On-Site Acquires Capture the Market’s Videography Service

Firm’s property management solutions now include video marketing creation,... More

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How to Market Green Features Without Greenwashing

Marketing pro Ida Cheinman reveals how to communicate benefits of green. More

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Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. More

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Mobile Marketing: Reaching Students by 'Food' Truck

Instead of bringing students to their properties, Haven Campus Communities is... More

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Existing Properties Beat New Competition With Marketing Fundamentals

Effective branding, updated signage, elegant Web design are key components in... More

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Canadian Developer Offers Free Electric Car With Condo Purchase

To show off its development’s sustainable features, Minto is giving away a Nissan... More

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More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

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The Best, and Worst, REITs for Online Reputation

As a group, the public REITs slightly outperform the national ORA© Score average,... More

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Lead to Lease: Optimizing Marketing Spend Through Technology

From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly. More

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