Marketing

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Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. More

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Mobile Marketing: Reaching Students by 'Food' Truck

Instead of bringing students to their properties, Haven Campus Communities is... More

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Existing Properties Beat New Competition With Marketing Fundamentals

Effective branding, updated signage, elegant Web design are key components in... More

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Canadian Developer Offers Free Electric Car With Condo Purchase

To show off its development’s sustainable features, Minto is giving away a Nissan... More

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More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

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The Best, and Worst, REITs for Online Reputation

As a group, the public REITs slightly outperform the national ORA© Score average,... More

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Lead to Lease: Optimizing Marketing Spend Through Technology

From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly. More

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Top 50 Properties, January 2015

Online Reputation Assessment© presented by Multifamily Executive and J Turner Research More

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WordPress Plug-In Aims for Easy Listing

30 Lines hopes to bring the ease of online shopping at Amazon to apartment shopping on managers' and owners' websites. More

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Going Solo: Scrapping the Agent-Led Apartment Tour

MC Residential ditches the typical agent-led apartment tour and sees extended office hours and increased occupancy. More

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