We are excited to introduce the Rising 1K: ORA Power Ranking—a list of multifamily properties that have made the most significant improvements in their Online Reputation Assessment (ORA) scores since January. Including ties in ORA scores, a total of 1,184 properties made the 2023 Rising 1K list. The properties included in this inaugural list needed a minimum 15-point increase in their ORA score from January to July.
The No. 1 property with the highest stride in ORA score is The Marlowe Lake Boone Apartments, managed by Greystar, in Raleigh, North Carolina. The property, with a current ORA score of 90, improved by 49 points since January.
The second property to register the highest increase in ORA score is The Oasis, managed by The Ardizzone Group, in Indianapolis. The Oasis upped its ORA score by 46 points to 86 in July.
To view the top 100 properties included in this list, scroll below. For a complete list of all the properties in the Rising 1K ranking, visit https://www.jturnerresearch.com/ora/power-rankings/2023-rising-1k.
Companies and properties work extremely hard throughout the year to improve their properties’ online reputation, which is an uphill task. The key to increasing performance in revenue growth to market, as validated in our multiyear study with RealPage, is improving online reputation through a commitment to driving excellent resident satisfaction.
The communities recognized in the inaugural Rising 1K ranking have done an incredible job of adding direct value to their assets, resulting in an exceptional day-to-day living experience for their residents, which translates into an enhanced online reputation.
Some noteworthy statistics for the inaugural Rising 1K ranking:
- 37% of all properties improved their ORA scores from January to July.
- On average, 3% of properties in each state increased by 10 points.
- Breakdown of ORA score increase
| Over 25 points | Less than 1% (130 properties) |
| 21-25 points | Less than 1% (259 properties) |
| 16-20 points | 1% (591 properties) |
| 11-15 points | 4% |
| 6-10 points | 16% |
| 1-5 points | 77% |
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 139,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
