Not content to rest on her past success, Baker is preparing to make hers the first Camden region to adopt revenue management in all its communities. “This is an exciting new opportunity for Camden and for the industry as a whole,” says Baker, who has been working with RealPage to test and refine their YieldStar revenue management program. “If we can harness appropriate technologies that truly make us better operators, by saving time and improving our pricing fundamentals, we will incrementally achieve better returns.”
She adds, “The multifamily industry has a tremendous amount of opportunity for process improvement and growth. We are evolving as an industry and becoming more professional, which will ultimately attract the bright and talented, and provide new career opportunities.”
– Margot Carmichael Lester is a freelance writer in Carrboro, N.C.
People to Watch
Do you or does someone you know qualify as a “person to watch”? If you (or they) will be 40 years of age or younger as of Sept. 1, 2006, please send an e-mail to Alison Rice at with the person’s name, contact information, and a short paragraph on why they should make next year’s list. (Please put “PEOPLE TO WATCH” in the subject line.) We are looking for junior executives at large multifamily firms and young entrepreneurs who are making a name for themselves in the industry. The deadline for submissions is March 30, 2006.
