Third-party property management firm Asset Living, based in Houston, has acquired a digital-focused creative agency to become an all-inclusive resource for its clients. Asset Living has a growing portfolio with multifamily, student, and affordable properties across the nation and provides property management, asset management, receivership, and investment services.
Poetic Digital, also based in Houston, is an award-winning creative leader, with experience solving business challenges through data, design, and technology. It has served a diverse roster, including Camden, Greater Houston Partnership, Houston Zoo, and Houston Food Bank.
“As a company, our momentum is only accelerating, and looking toward our future, now feels like the perfect time to expand our growth potential with a partner that knows our industry in a unique way,” said Asset Living CEO Ryan McGrath. “Poetic is an innovative tech leader in Houston’s ever-evolving startup world—having their resources and perspectives on our team puts us in a better position to meet every client’s needs, from the way properties are showcased to the way they are experienced.”
Poetic already has reimagined Asset Living’s website since the acquisition. The collective team focused on brand position strategy, design, and development to create an online experience that demonstrates the firm’s story and value.
