As a record number of new multifamily developments come online, it’s imperative for multifamily communities to set themselves apart from the competition to keep their renters satisfied and engaged. Fresh amenity ideas can enhance community flex spaces and benefit a property’s bottom line. Innovative fitness options can help elevate the renter experience and provide differentiation from the competition.
In this MFE Session, Multifamily Executive Editor Christine Serlin discusses the latest trends in flex spaces and fitness offerings with Andy Peat, CEO of Fitness On Demand. Research on resident preferences and successful property management strategies—representing a mix of physical and virtual offerings—factors into the conversation. So, too, do generational differences and the emergence of what Peat calls “Generation Fit,” or Gen Z-ers who enjoy the gym beyond standard-issue equipment. “They want good gyms with good digital offerings,” he says. Balancing the demand for cutting-edge fitness options with rising costs and expanding amenity programs creates a unique opportunity for property managers and operators to innovate and engage a new generation of residents.
Andy Peat, CEO of Fitness On Demand, is a visionary with a rich background in product innovation, operational management, and business expansion with more than 10 years of leadership experience in the fitness industry. He spent a couple of years refining his strategic and management skills as the Chief Product Officer at Lift Brands before pivoting to expand upon his leadership skills in his current CEO role.
