With the nation seeing a record number of multifamily deliveries, renters have more options this year. This makes engagement even more critical for attracting and retaining residents.
To address this, Multifamily Executive crafted its annual Concept Community around creating a strong resident experience to help show how apartment owners and operators are standing out in the competitive landscape as well as retaining their current residents.
Experts weighed in on a series of resident-centric approaches from design and amenities to marketing and lease-ups.
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How Branding and Data are Shaping the Resident Experiences
To minimize turnover and improve resident satisfaction, multifamily firms are rolling out incentives backed with insights.
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5 Strategies for Elevating the Customer Experience During Lease-Up
An industry veteran gives tips on how to leave a lasting impression with prospective tenants.
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Making Properties Memorable With Amenities
Wendi Stallings of Private Label International explains how she creates spaces that not only meet needs but also make properties stand out.
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How Sustainability Can Strengthen Resident Engagement
Features can be scalable and prove effective in meeting eco-conscious residents where they are—and where they want to go.
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From First Impression to Lasting Residents
The importance of designing residential experiences that engage all the senses.
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3 Tips for Build-to-Rent Success
Seasoned property manager Kaycee Kisling shares advice for multifamily pros considering a move to the BTR market.
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The Constantly Evolving Landscape of Resident Communication
An experience expert shares tips and a glimpse of what’s next.
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Navigating the EV Revolution
Between regulations, rebates, and ‘right to charge’ laws, providing EV charging for residents is getting complicated. Here are four things property managers need to know.
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Dog Days: Multifamily Firm Creates Pet-Friendly Utopia
These Class A Dallas properties reinvent engagement for pet owners.
As part of this year’s Concept Community, Multifamily Executive teamed up with Zonda Advisory to survey renters about their preferences during the leasing journey. The report distills input from more 600 multifamily residents across the nation uncovering key renter preferences and behaviors throughout the leasing journey.
The findings highlight the importance of balancing technology with personal connections to meet the needs of diverse demographics. While Gen Z renters favor tech-driven solutions for communication and tours, for example, baby boomers lean toward email and portal-based interactions. Across all generations, however, in-person touch points remain essential for apartment searches, move-ins, and lease renewals.
The report also includes insights from multifamily executives on design trends, maintenance priorities, and sustainability practices.
