If you weren't able to make it earlier this month to Apartmentalize, the National Apartment Association's annual conference and exposition, NAA's Les Shaver sums up seven important takeaways you'll want to be sure to take in. Among them:

Takeaway 2: Technology Can Make Maintenance More Efficient.

Raymond van Beveren, SVP of Construction and Facilities Services for Pinnacle Property Management Services, has advice for selling maintenance careers.

“You have to emphasize [the technology that they’ll be using] to bring in the young maintenance people,” he says.

These technologies can also help companies become more efficient because regional managers can relocate maintenance technicians to other communities based on the information coming in from their system that shows where they are most needed, van Beveren says.

And, of course, no annual industry meeting would be complete without a discussion about amenities, a major focus among multifamily developers and owner–operators alike. Hence Takeaway 3: Thoughtful Amenities and Service Matter.

When you’re putting together a community gym, for example, it is easy to add some elliptical machines, treadmills and a few weights and assume you’re done. But Kelley Shannon, Vice President, Consumer Marketing at The Bozzuto Group, says that is the wrong way to think about amenities.

“You have to target common space around what the customer says they are interested in,” she says.

Whether it is developing amenities, making move-in easier or adding services, companies that listen to their residents will have higher retention rates.

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