In October’s ORA Power Ranking, we spotlight the 26th to 50th most populous metropolitan statistical areas (MSAs) in the nation and recognize the top 10 properties in each based on their online reputation assessment (ORA) score. We also highlight the average ORA score of each MSA.
The Raleigh-Cary, NC MSA has the best online reputation among apartment residents in this group, with an average ORA score 69.7. The top ORA property in the MSA is Cottages at Knightdale Station in Knightdale, North Carolina, with a score of 99. It is managed by Hawthorne Residential, which also manages three of the top 10 properties in this MSA.
To view the top-ranked ORA properties in the 26th to 50th largest MSAs, please scroll to the map below. Please note for properties with the same ORA score, the property with a higher number of reviews ranks higher.
Based on Wikipedia, the population in these MSAs ranges from 2,434,021 (Pittsburgh, PA MSA) to 1,158,069 (Hartford–West Hartford–East Hartford, CT MSA).
Nashville-Davidson-Murfreesboro-Franklin, TN is the second most reputable MSA among apartment residents, with a 66.15 ORA. Vintage at Burkitt Station, managed by MMC - Management & Marketing Concepts, in Antioch, Tennessee, is the top property in this MSA with a 99 ORA.
Jacksonville, Florida, ranks third with a 65.88 ORA. The No. 1 property in this MSA is Cassie Gardens in Middleburg, Florida, with a 98 ORA score. It is managed by WRH Realty Services.
Some noteworthy statistics of this year’s top 26 to 50 MSA ranking include:
- Overall, eight of the top 26 to 50 MSAs performed above the national average ORA of 63.31.
- The table represents the percentage of a company’s portfolio (minimum of five properties managed) featured in this ranking.
| Company | Number of properties managed | Number of properties featured in the rankings | Percentage of portfolio featured |
| Regency Windsor Management | 5 | 2 | 40% |
| McKinney Properties | 17 | 5 | 29% |
| Thompson Michie Associates | 17 | 5 | 29% |
| J.C. Hart | 30 | 6 | 20% |
| Wangard Properties | 5 | 1 | 20% |
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their online reputation assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 139,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
