In October, we feature the final edition of the most populated MSA (metropolitan statistical area) ORA Power Ranking. The spotlight is on the 51st to 75th largely populated MSAs. Here we highlight the average Online Reputation Assessment (ORA) score of each MSA and list the top ORA properties in each.
To view the top-performing ORA properties in the nation's 51st to 75th largest MSAs, please scroll to the map below.
The average ORA score for this group of MSAs is 63.01, marginally higher than the national average score of 62.68. Fourteen out of the 51st to 75th MSAs performed above the national average ORA of 62.68.
The No. 1 MSA in this group is Bridgeport-Stamford-Norwalk, Connecticut, with a 69.46 ORA. The MSA’s leading property is Towne Brooke Commons Apartments, managed by The Silverman Group, in Brookfield. Towne Brooke has an ORA score of 97.
The North Port-Sarasota-Bradenton, Florida, MSA ranks second with a 68.02 ORA. Magnolia Estates, managed by Forest Properties Management, in Bradenton is the No. 1 property in this MSA with an ORA of 97.
Charleston-North Charleston, South Carolina, comes in at third with a 67.78 ORA. The No. 1 property in this MSA with a 97 ORA is The Heyward, managed by Carter Haston, in Charleston.
The companies that manage the top ORA properties in this MSA group are Greystar, 16; RAM Partners, nine; Burns Management and Tri-City Rentals, eight each; and Towne Properties, seven.
Among the 246 properties listed in this ranking, 62 (25%) scored an ORA of 95 or above.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their Online Reputation Assessment (ORA) scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 130,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.
