Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

CHIC LIVING: With a modern, sleek look, AvalonBay’s AVA Queen Anne in Seattle is geared for Gen Y.

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

HOME BASE: AvalonBay features a sense of home at its eaves Foster City property in California.

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

Inside AvalonBay's Three-Brand Strategy

With Tim Naughton’s ascent to CEO, AvalonBay supercharges a three-tiered segmentation plan for primacy in its markets.