Lynette Hegeman

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MFEC: Amenities That Span the Generations

When designing and operating a building, you don’t have to necessarily tailor amenities to one generation or the other, experts said during a panel discussion at the Multifamily Executive Conference on Monday. More

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The City is the Amenity: Five Popular Metros For Gen Y

Washington, D.C., Atlanta, New York, Portland and Austin are among the most popular destinations for our nation's largest generation, according to three multifamily mavens. More

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Slander or Candor? Managing Your Online Reputation

Getting a ranting online review is bad enough. But ignoring it could be even worse, said panelists at the MFE Conference in Las Vegas. More

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Gables Launches New Site

Gables Residential's new website at is designed to assist prospects in the apartment-search and leasing process while helping the Atlanta-based company continue to refine its product offerings. More

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Apartment Internet Marketers Probe the Value of Bounce Rate Metrics

Once a hallowed metric of Internet marketing success, bounce rates have recently lost some of their luster. More

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