Jason Randall

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Four Mistakes That Will Cost You Gen Y Renters

Many operators are turning their attention to Millennials’ unique needs and preferences—and learning to implement features that appeal to young adult renters. This means courting Gen Y residents with sustainable communities, technology-friendly features, and state-of-the-art amenities. It also means fixing or preventing the four mistakes listed here, lest your properties drive residents to more-accommodating communities elsewhere. More

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