Multifamily Executive
Pop Quiz: Erica Campbell Byrum on the 'Social' Aspect of Social Media
<em>Multifamily Executive</em> assistant editor Kayla Devon recently chatted with Byrum, director of social media for Homes.com and ForRent.com, on the most effective social media strategies multifamily firms can employ to build a sense of community, engage residents, and, ultimately, drive up retention rates.
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