Erica Campbell Byrum

  • Multifamily Executive

    Pop Quiz: Erica Campbell Byrum on the 'Social' Aspect of Social Media

    <em>Multifamily Executive</em> assistant editor Kayla Devon recently chatted with Byrum, director of social media for Homes.com and ForRent.com, on the most effective social media strategies multifamily firms can employ to build a sense of community, engage residents, and, ultimately, drive up retention rates.

    3 MIN READ