Eric Hartz

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Easy Math: Gaining Residents with Alternative Payment Data

BRE Properties President Connie Moore had a pretty good idea of what she was looking for when the San Francisco-based REIT joined several other prominent multifamily companies (including Post Properties and Equity Residential) in mid-2006 to pump $3.5 million into Atlanta-based RentBureau, a resident screening company that has sought to create a nationwide database of rental payment histories as well as leverage non-traditional payment data in the approval of lease applicants. More

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